What should medical and aesthetic institutions do?

Manage with the traditional management thinking of medical beauty

Although both of them belong to the medical beauty industry in light medical beauty, their profit model and business logic are completely different. Traditional medical beauty is more like a carnival of cutting leeks; Light medical beauty circuit is more about carefully cultivating your own fields and waiting for the fruits to be harvested.

The traditional management of medical beauty is characterized by "emphasizing marketing over operation", because most of them are one-time consumption, so the focus of management is to continuously acquire new customers through various marketing means. Light medical beauty institutions "focus on operation rather than marketing", because light medical beauty has the characteristics of high repurchase, so the focus of operation is to continuously expand and stabilize their own flow pool through the internal operation system to achieve long-term profitability.

Second, only pursue institutional benefits and ignore value benefits.

The investment value of light medical beauty institutions lies in not only making money, but also being valuable. However, many American presidents have ignored this point. Making money: Light medical beauty institutions will enter a stable operation period after a team running-in period and a customer accumulation period. After deducting operating costs and compliance costs, it is the organization's net profit.

3. Pay too much attention to the quantity of initial consultation, transaction rate and customer unit price.

The business logic of ignoring medical beauty is to continuously precipitate member customers. Definition of member customers: continuous consumption demand, stable consumption ability, mature consumption concept and good brand loyalty.