What are the innovations in the marketing model under the new retail?

At present, all kinds of products have entered the critical period of marketing model transformation, enterprises must innovate and change the new marketing model to meet the current market demand, so what are the innovations in the marketing model under the new retail?

1. Product + on-site experience

In the face of the great abundance of cosmetics, consumer electronics, clothing and other markets and more purchase options for consumers, the traditional functional attributes of the product alone can not effectively impress the target consumers. We must reinforce the new value attributes of our products through on-site experiences.

The core of the scene experience is to effectively move the minds of target consumers. With a new sense of scene experience, we can enhance consumers' perception of the product and establish new value characteristics of the product through scene experience.

There is a lot of room for products to be converted into scenes, especially for many traditional products, there is an urgent need to quickly change to a new marketing model to bring new market vitality to the products.

2. Product + new retail, new channels

The retail market has changed dramatically, with the proportion of traditional channels dropping sharply, and a variety of new retail forms and new terminal channels developing rapidly. At present, the terminal market has formed different stores and channels, serving different target consumer groups and different demand scenarios.

Currently, products need to quickly identify new terminals and channels based on their target consumer positioning, and we should pay special attention to various specialty stores and online red store channels. These stores form a strong influence on the target consumers, and even lock a large range of target consumer groups.

Special attention should be paid to a variety of new retail formats, and in the future the home model will occupy a large share of the retail market.

3. Product + Interaction

The Internet is changing the relationship between businesses and consumers, the Internet connection is rebuilding a new marketing system based on the connection, the future more valuable new marketing system must be based on the interactive marketing system.

Traditional marketing is the enterprise thinking and one-way dominant marketing model, the Internet environment marketing model must become a consumer-centered, consumer-driven, interactive environment in the establishment of the participatory marketing system.

In the link and interactive environment, consumers can participate in the whole process of product innovation and development, and in the overall marketing design, and these products can become consumers' own products. Such products and marketing are the most acceptable product and marketing model for consumers.

4. Product + logistics

In an environment where companies are connecting target consumers and realizing direct marketing to target consumers, delivery has become a very important key link in the marketing process.

Delivery will become a key part of improving the consumer experience. The competitiveness of products in the future will be largely a function of how efficiently they are delivered and how quickly they get to the target consumer.

Companies need to build new logistics and distribution systems around the transformation of the new marketing system, and in order to build delivery for different b-end users, we should also build delivery for different demand scenarios for C-end users.