What's the difference between distribution, direct selling and distribution?

The meaning of distribution is the meaning of establishing sales channels. According to the definition of the famous marketing guru philip kotler, the distribution channel is also called the marketing channel, which refers to obtaining the ownership of a commodity or service in the process of transferring it from the producer to the consumer, so as to help all enterprises and individuals transfer ownership. But does not include suppliers, suppliers, etc.

2. Direct selling, according to the definition of the World Direct Selling Alliance, refers to selling goods and services in a face-to-face and unfixed way. Direct sellers bypass traditional wholesalers or retail channels and accept customers' orders directly. Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who sell products directly to the final consumers (hereinafter referred to as consumers) outside the fixed business premises.

3. Distribution means that in international trade, dealers sell products for foreign suppliers according to agreed conditions. The two parties enter into an agreement or mutual agreement, and the supplier regularly and quantitatively supplies the distributor, and the distributor sells it in the domestic market. There is also a buying and selling relationship between dealers and suppliers. Distributors must purchase goods from suppliers in a self-financing way, sell them themselves, and be responsible for their own profits and losses and risks.

Extended data:

From the perspective of commercial distribution, direct selling is a distribution model, which has three characteristics:

1. has a clear target customer base,

Second, there are no intermediate sales links or as few intermediate links as possible.

Third, measurable sales effect.

Direct selling:

One is single-level direct sales, that is, enterprises find salesmen and then sell products.

The second is multi-level direct sales, that is, the formation of a sales team, which is different from the pyramid scheme of pulling people's heads:

1. Multi-level direct selling is a kind of sales behavior. It sells the products of enterprises, with the goal of establishing a loyal customer system. Unhealthy pyramid selling is an act of attracting people to collect money, and sales are opportunities.

2. Multi-level direct selling is not allowed to have a high entry threshold; The first step of illegal pyramid selling tells you that there is a high threshold for joining or a high-priced product with considerable value.

3. Multi-level direct marketing will promote the dialectical concept of labor union's harvest in education; In illegal pyramid selling education, it is emphasized that it is simple and easy to operate, as long as it can attract people.

References:

Distribution-Baidu encyclopedia direct sales-Baidu encyclopedia distribution-Baidu encyclopedia