What are some successful ip image cases in China?

China's more successful ip images are Ice Shield and Molly.

Ice shield: It is the mascot of Beijing Winter Olympics. Bingdundun is a leap of China's design concept, which has got rid of the shackles of traditional thinking and laid the foundation for success. The ice shield has made consumers like it. As a result, imaginative innovations have emerged.

Molly: This is one of the most popular toy characters in China launched by POP MART. Since its launch, Molly has become an instant hit, and often sees relevant news, such as "Molly leads the tide to play the market", "selling 5 million Molly a year and attracting 450 million yuan" and so on. There are also many dolls that have customized display cabinets for their blind box toys, and their homes are decorated like museums.

Conditions for successfully creating an ip image:

A good IP image must first catch the eye at the design level and make people like it at first sight. Through sustainable management, IP has a strong vitality and unique connotation, and can do more extended content and brand stories. IP image design of enterprises is not an easy task. IP image should not only be highly consistent with the spirit of brand transmission in creativity and design, but also have certain market differentiation, and at the same time grasp the preferences and characteristics of brand audience.