What color is better for store front door, what color is most inviting to the wealth of the front door

What color is better for store front

The white wind of Holliday Cake Shop

Have you ever found that the restaurant brands that do well have their own exclusive brand colors, such as: Barnes & Noble yes, Laoxiang Chicken is green, Yang Guofu is red, Holliday is white, and Zhangliang is black; all of these restaurant brands have their own exclusive colors, and the customers are able to distinguish them at a glance! out, your restaurant has an exclusive color?

Unique color front door color, let the restaurant immediately "jump" out

If you often pay attention to the restaurant around you, you will find that there are a number of restaurant brands, although there is not how to design, but it is very easy to remember. Most of them have one thing in common: the use of large blocks to decorate the restaurant, especially in the front and outdoors.

Yang Guofu's red doorway, Putian restaurant's blue doorway

Any restaurant designed with such large-area blocks of color, business is still good. Of course, not all restaurants are suitable for such a design, this is more suitable for fast food, snacks, and part of the fast fashion catering.

Waiters in costume

If the street is compared to the shelves, the restaurant is the "goods" on the shelves. In order to allow customers to quickly identify and search for them, these products are all in the same color, and customers can see them from a distance.

Bannu maw hot pot front

Early in the FMCG industry to use a large area of solid color packaging design of more brands, such as Wanglaoji's red, Sanjing oral fluid blue. Later this trend spread to the food and beverage industry, quickly ignited a blaze in the food and beverage industry. For example, the door of Bannu tripe hot pot is known as "Bannu yellow", Yang Guofu spicy hot pot is known as "Guofu red", Putian restaurant is known as "Putian blue", Laoxiang Chicken Fast Food is known as "Laoxiang Green", Yaojun Braised Noodles is called "Yaojun Purple", the front of Holliday Cake Shop is called "White Headed Weng", One Cage Little Sure Luck is called " The "blue", Taoyuan family village is called "soil black gold" ......

Laoxiang chicken green door

Hao Li Lai white door

There are also The fresh blue of One Cage Little Sure Luck and the earthy black gold of Taoyuan Folk Village have led many restaurants to follow the trend.

A cage of small sure luck of fresh blue door head, Taoyuan眷村's soil black gold door head

Color invasion, so that customers quickly remember your store

These brands of store color change is in line with the spread of thinking, called "color invasion," many of these restaurant brands are not a large area with the same type of color at the beginning. The beginning of a large area of the same color to extend the visual expression, most of the complexity and confusion from the once to the simple atmosphere. According to the theory of "less is more", the fewer the colors, the easier it is to occupy the customer's cognition, thus forming a unique brand visual gene.

Dining brand this round, still comply with the basic laws of business development: in the era of material surplus, more and more restaurants, competition intensified, the market has not allowed those cluttered door, fragmented style and overall style to form a strong contrast, as if the relationship between 100 and 1, coupled with the customer's mind capacity is limited, aversion to complexity, so the brand dresses up the simpler, the more holistic the stronger it is easier to be remembered by customers. It is easy to be remembered by customers.

Young and clean city girl

A simple example: there is a beautiful woman with a good posture, before she grew up in the village, the whole village is not a few girls, so no matter how she wears how to dress will be the focus of the whole village. One day she went to the city, and found that the modern women in the big city never like her to wear as "Northeast Cuihua", they are all intellectual and elegant, simple and generous clothing, hands and feet through the fashion breath, in the crowd is always so eye-catching, no longer anyone She has.

All of this was a northeastern Cuihua see in the eyes, remember in the heart, so she decided to change all the clothes into a simple atmosphere of clothing, temperament and style immediately rose to the "city model.

The color change is an interesting

If you are observant, you will find that the street stores and shopping malls will have a popular color every two or three years. If you put the time span into decades or even centuries, you will find that color trends also have cycles. For example, many store signs during the period were black signs with gold lettering, and after a hundred years, the front of the Taoyuan Family Village and the newest McDonald's front now are also black signs with gold lettering.

Black and gold front

In fact, McDonald's and KFC opened in China in the past few decades, leading a large number of "tomato scrambled eggs wind" (red with yellow) color style. Why to this day there are still restaurants happy to use the color of fried eggs with tomatoes? Scientists have tested and found that yellow light is the most penetrating and recognizable, and the red background is very visually appealing.

McDonald's black and gold front

But over time, customers will get tired of eating tomato scrambled eggs, so a wave of darkness has hit the market. Black restaurant style first originated in Japanese restaurants, to Japanese-style izakaya, ramen restaurant, Japanese food stores. This wind to China after the first influence is casual restaurant, not lively, not noisy, so that customers can quietly enjoy. Ajisen Ramen is a relatively early "blackened" restaurant in China. The combination of big red and black, together with the specific category of Japanese ramen, was impressive at the time. When red flooded the streets and black became popular, we found that 80% of the restaurants in shopping malls were dark black.

That's when brands need to be bold enough to embrace new colors to jump out, like Yoshinoya's white style, Ichiban's refreshing blue, and Hi Tea's pink store. In order to jump out in a bunch of homogeneous color restaurants, in order to form a differentiation, in order to be quickly recognized by customers, the restaurant's color began to diversify.

Yoshinoya's white front

Hi-Tea's pink store

Summary: The color fad changes are not going away, and brands need to think about how to respond to the market wave, and whether to be a leader or a follower deserves deeper thought from every restaurateur. But no matter how to design their own restaurant, must have their own exclusive color.

This article : Bai Mo, book "Catering Branding", China's catering marketing figure, the founder of the big ink brand, ten years of experience in catering brand, for 300 + catering brand upgrading planning, fission of 10,000 + stores, service more than 1 billion catering enterprises, new book Yang Guofu, Heijia De, Bannu maw pot hot pot and other founders recommended.

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