Is more power the better in dealer selection?

Not really.

A considerable part of the big dealers, big brands more and more, more and more sales, but the accompanying capital and costs are also getting bigger and bigger, profit margins are getting smaller and smaller. Therefore, low-cost, high-margin small brands are both the need to win, but also the need to change its mode of operation.

Then the big dealers in front of the big brand manufacturers will always be vulnerable, with the manufacturer's "baton turn". Dealers a little inattentive, so that manufacturers are not satisfied, may be told by the manufacturer is not feasible. Out of the big brand product sales and influence considerations, dealers can not easily give up.

Then the big dealer funds have certain limits. Because of the big brand products capital consumption, so the big dealers can not do any category of products can represent the big brands.

Extended information:

Distributor's choice of misunderstanding:

1, only to choose the distributor of the distributor's distribution network distribution of dealers

It is true that some dealers have been in business for a long time, the network is rich, and very much want to through his Network to open up the market at once, and finally in order to reach cooperation, to this large dealer promotional efforts, support a lot, the phenomenon of customers bully the store, the future end is going to be everywhere in trouble, disturbing the market, can not govern the market continues, new dealers are difficult to enter, small dealers do not have the profits to do.

2, only choose a large, strong dealers on the good:

Many regional managers in the development of regional markets in the middle of the process, the first to develop the largest local dealers, that there is money, strength, sales will be very good, the result is that the product is placed in the hands of these dealers, easy to kidnap; not the main promotional products, and can not go to the development of other dealers, the product was thus placed under house arrest. The first thing you need to do is to get your hands on a new product, and you'll be able to get it back.