Traditional Culture Encyclopedia - Traditional stories - Briefly describe the types and characteristics of M&A strategy.
Briefly describe the types and characteristics of M&A strategy.
Mergers and acquisitions can be divided into horizontal mergers and acquisitions, vertical mergers and acquisitions and mixed mergers and acquisitions.
1, horizontal integration. Horizontal integration refers to being in the same industry. Mergers and acquisitions between enterprises that produce similar products or similar production processes. This kind of merger and acquisition is essentially the concentration of capital in the same industry and department, which rapidly expands the scale of production, increases market share and enhances the competitiveness and profitability of enterprises.
2. Vertical mergers and acquisitions. It refers to the merger and acquisition between enterprises whose production and operation processes are interrelated and closely related. Its essence is to achieve vertical integration through mergers and acquisitions between enterprises at different stages of producing the same product. Vertical M&A can not only expand the production scale and save the same cost, but also promote the close cooperation of all links in the production process, speed up the production process, shorten the production cycle and save transportation, storage costs and energy.
3, mixed mergers and acquisitions. It refers to mergers and acquisitions between enterprises in different industrial sectors and different markets, and there is no special production technology connection between these industrial sectors. Include three forms:
(1) product expansion mergers and acquisitions, that is, mergers and acquisitions between enterprises that produce related products;
(2) Market expansion mergers and acquisitions, that is, in order to expand the competitive region, enterprises conduct mergers and acquisitions in other regions that produce similar products;
(3) pure mergers and acquisitions, that is, mergers and acquisitions between several enterprises that produce and operate unrelated products or services.
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