What are the advantages and disadvantages of internet marketing tools over traditional marketing tools

Network marketing is a consumer-oriented marketing approach that emphasizes personalization.

Yixin Networks believes that the biggest feature of Internet marketing is that it is consumer-driven. Consumers will have a greater freedom of choice than in the past, they can according to their own personality characteristics and needs in the global search for products to meet, without geographical restrictions. By accessing the Web site or virtual store of interest, consumers can obtain more relevant information about the product, making shopping more personalized.

This development of personalized consumption will prompt companies to reconsider their marketing strategies to take consumers' individual needs as the starting point for providing products and services. However, to truly realize the personalized marketing must also solve the problem of huge promotional costs. The emergence of network marketing provides a feasible solution to this problem. The enterprise's various sales information on the network will be in the form of digital existence, can be sent at a very low cost and can be modified at any time according to the needs of the huge promotional costs can be saved. Companies can also provide special services through automated service systems based on consumer feedback and requests.

Internet marketing has a strong interactive is the realization of the whole marketing of the ideal tool

The traditional traditional marketing management emphasizes the 4P (product, price, channels and promotions) combination of modern marketing management is the pursuit of the 4C (customer, cost, convenience and communication), but no matter what kind of concepts must be based on the premise that the enterprise must be carried out in the whole process of marketing, that is, it is necessary to be by the

The first step in the design of a product is to take full account of the needs and wishes of consumers.

Unfortunately, this is often difficult to do in practice. The reason is that there is a lack of appropriate communication channels between consumers and companies, or the cost of communication is too high. Consumers are generally only able to make suggestions or criticize existing products, and it is difficult to get involved in products that are still in the conceptual stage. In addition, most SMEs do not have the capital to understand the various potential needs of consumers, and they can only develop products on their own or by referring to the strategies of market leaders.

This situation will change in the online environment. Even small and medium-sized businesses can search for instant information from consumers throughout the marketing process at a fraction of the cost through electronic bulletin boards, online discussion forums, and email, and consumers have the opportunity to comment on a range of issues, from product design to pricing (especially important for companies that utilize an understanding of value-based pricing) and service. This two-way interactive communication improves consumer participation and enthusiasm, more importantly, it can make, the enterprise decision-making target, from the root to improve consumer satisfaction.

Network marketing can satisfy consumers' demand for shopping convenience and improve consumers' shopping efficiency

The pace of modern life has made it possible for consumers to spend less and less time shopping in stores. Yixin network that in the traditional way of shopping, from the point of view of the process of buying and selling goods, generally need to look at the sample date to choose the goods date to determine the need to buy the goods date payment settlement date packaging goods date pickup (or delivery) and a series of processes. Most of this buying and selling process is completed in the place of sale, short of a few minutes, long of a few hours, in addition to the purchase of goods for the purchase of goods to go to the shopping place of the road time, after the purchase of the return time and in the purchase of time to stay in the place of purchase, undoubtedly is a greatly prolonged process of buying and selling of commodities, so that consumers for the purchase of commodities and make a great deal of time and energy to pay.