What is the difference between traditional marketing concepts and modern marketing concepts?

1, the starting point of enterprise marketing activities are different. The traditional marketing concept refers to the concept of production, product concept and sales concept, is to the enterprise itself as the starting point, the modern marketing concept of the enterprise to consumer demand as the starting point;

2. enterprise marketing activities in different ways and means. The old concept of the enterprise mainly with a variety of promotional methods of vertebrae sales made of products, the new concept is from the consumer demand, the use of the overall marketing mix strategy, to occupy the target market;

3. The focus of the marketing activities of the different points of view. The old concept of the enterprise's short-sightedness, favoring the profit and loss of each or short-term transactions and the size of the profit, while the new concept of the enterprise in addition to consider the reality of consumer needs, but also consider the needs of potential consumers, in order to meet the needs of consumers, in line with the long-term interests of the community at the same time, in order to seek the long-term profits of the enterprise.

Marketing Ideology

Marketing Starting Point

Marketing Strategy

Marketing Objectives

Traditional Perspectives

Production Ideology

Pre-existing Products

Increase Production or Improve Product Quality

Achieve Profit by Increasing Output and Reducing Costs

Product Idea

Established products

Producing high quality products and continuously improving them

Profiting from the production of high quality products to increase sales

Marketing concept

Established products

Improving the quality of the product or trying to promote it

Profiting from the promotion of increased sales

Modern viewpoints

Marketing Concepts

Consumer Needs

Marketing Mix (4P's)

Profit by meeting market needs

Social Marketing Concepts

Consumer Needs and Public Interests of Society

Aligning the Marketing Mix with the Interests of Society (4P's)

Social Marketing Concepts

Consumer Needs and the Interests of Society

Alignment with the Interests of Society (4P's)

Long-term benefits through meeting market needs and promoting social interests

Ecological marketing concepts

Harmonization of consumer needs and the environment

Marketing mix harmonized with the environment (4P's)

Long-term benefits through meeting market needs, preserving the environment to achieve long-term benefits

Big Marketing Concept

Creating the external environment and market requirements of a company

Marketing Mix (6P's)

Profit from meeting the needs of a specific market