The ratings of more than 20% live users increased by 47.7% this year's Spring Festival Gala "New Year's Eve dinner" why so fragrant?

Flowering planting home, happy Chinese New Year. Yesterday at 20:00, the CCTV "2023 Spring Festival Gala" in the "joyful and auspicious, joyful" in the thick atmosphere as promised, with a unique, warm and melting cultural feast to the global Chinese people to send the good wishes of the lucky rabbit.

According to preliminary statistics, as of 24:00 on January 21, the average viewership rate of the 2023 Spring Festival Gala live broadcast on TV reached 20.23%, the size of the new media live broadcast users reached 655 million, an increase of 47.7% compared to last year's live broadcast, and the cumulative size of the vertical screen to watch the Spring Festival Gala reached 179 million, an increase of more than 50% compared to last year.

CGTN(China International Television) English, Western, French, Arabic and Russian platforms*** released more than 500 reports related to the Spring Festival Gala, with a global readership of more than 222 million, more than 153 million independent user visits, and 36.01 million video views. CCTV's live broadcast on overseas social media platforms received over 41.18 million views.

"The songs are very sincere," "the creative program is amazing," "fully express the beauty of traditional culture!" Up and down the network, the audience have praised. This ideological, artistic and appreciative New Year's cultural "New Year's Eve dinner", in a happy and confident, progressive and hard-working atmosphere, accompanied by the global Chinese people to celebrate the New Year happily.

Tradition and innovation

At 20:00 yesterday, Huang Ming's family, who live on Yang Gao Nan Road, sat down in front of the TV to enjoy the Spring Festival Gala's cultural "New Year's Eve dinner". "The stage is very splendid and it's refreshing to see traditional culture expressed with innovative technology." Mr. Huang said, his 69-year-old father and 10-year-old son has been asking, why the stage can become famous mountains and rivers, green fields, originally in the screen actors and how to "change" to the stage, "This is not only a cultural feast, but also a visual feast."

Not only is the stage beautiful, innovative performances also let a lot of audience praise. Wu Penghong, director of the Shanghai Municipal Museum of Group Arts, is a loyal audience of the Spring Festival Gala, and he felt that the whole evening embodied a skillful fusion of art and science and technology, integrating the innovation of excellent traditional Chinese culture into the expression of the times, and highlighting the Chinese elements. "For example, actor Zhao Wenzhuo, who has martial arts skills, practiced with martial arts monks from the Shaolin Temple, modern technology and traditional martial arts blended with each other, and the choreography drew on traditional culture to present a different kind of beauty. The creative program "When 'Divine Beasts' Meet Divine Beasts" utilizes new technologies such as VR three-dimensional drawing, allowing ancient divine beasts to 'step out' of the literature and ancient books, 'walk onto' the Spring Festival Gala stage, and modern life in the of children to meet."

"As soon as the program list of this year's Spring Festival Gala was released, I found a lot of creative programs, and the surprise was that almost all of these ideas used new technologies in delivering traditional culture." Liu Lei, who works in an educational institution in Shanghai and is a Hanbok enthusiast, greatly enjoyed the creative visual interactive program "Full House - National Colors", in which traditional colors were expressed through the delicate postures of Tang Shiyi and other dancers in the song of actress Zhao Liying, "It's praiseworthy to spread traditional culture on a big stage like the Spring Festival Gala."

It's not just technology that's innovative, but also ideas. Mr. Su, a white-collar worker in a foreign company, is a fan of stand-up comedy, "The addition of round-table stand-up comedy and the microfilm Me and My Spring Festival Gala to the classic brand of the Spring Festival Gala illustrates its openness to innovation."

Folklore and Nostalgia

"This year's Spring Festival Gala once again made me y feel the beauty of traditional culture." Fu Yue Ming, 41, who runs a cultural planning and creative enterprise, was impressed by the children's folklore show "My Grandfather and I on Stilts," "I often saw people on the street performing on stilts in the Spring Festival when I was a child, and now I see that it's very intimate, and the show also incorporates the folklore of steaming flower buns." Mr. Fu said he recently saw on social media that traditional festivals such as temple fairs and lantern fairs, dragon and lion dances and other traditional festivals have sprung up all over the world, "A big stage like the Spring Festival Gala pays attention to traditional culture and awakens the audience's folklore memories, which is also a manifestation of cultural self-confidence."

The Anchor Bridge, led by Shanghai Song and Dance Troupe's Rongdian-Principal Dancer Zhu Jiejing, was praised by many viewers for its "aesthetics," which awakened their nostalgic memories. Sun Wei, who works in a foreign company in Shanghai, brought his family from his hometown in Shaoxing to Shanghai for the New Year this year. The swaying posture of the dancers and the abstracted bridge in "Anchor Bridge" reminds his family of their past life: "I am very touched to see this kind of program on the stage of the Spring Festival Gala. Nowadays, city construction is paying more and more attention to the protection of cultural heritage and the continuation of our nostalgia and memory."

Mr. Xia, who works in the cultural performance industry, was y attracted by the non-heritage Nanyin "Hundred Birds Returning to the Nest", "I want to travel to Fujian after watching it." Many viewers also share his sentiment that China's vast territory and traditional culture have a long history, with the same roots and origins and convergence into a torch, and the Spring Festival Gala stage has become the best "amplifier". As a senior opera lover, Mr. Xia has been concerned about the annual Spring Festival Gala opera program, in the Spring Festival Gala stage to see Shi Yihong from Shanghai, blue sky feel very close.

As a cultural dinner for Chinese people all over the world, watching the Spring Festival Gala together on New Year's Eve has become an emotional bond that connects Chinese people all over the world. This year marks the tenth year of the Belt and Road Initiative. On the stage of the Spring Festival Gala, artists from countries along the "Belt and Road" and Chinese musicians gathered together in the clouds, **** with the Belt of flowers all the way song. This year, for the first time, the General Administration of Radio and Television (RATT) has realized the "global thousands of screens" to watch the Spring Festival Gala. 2023 Spring Festival Gala promotional video has landed on more than 1,600 outdoor screens and cinema screens around the world, attracting the attention of the whole world.

The Ordinary and the Extraordinary

"Why did I give my hand to you, I've accepted the kindness of strangers too" - see the song "Hello Stranger" on the screen in the last The song "Hello Stranger" shows the figures of ordinary people who have released their kindness and done good deeds in the past year, and Yang Zhiwei, who lives in Pudong South Road, said she was "in tears". "In the morning, a neighbor in the homeowners' group needed to borrow tools for a broken appliance, so I just looked for the tools in my house and found that someone in the group had already moved their unused appliance and sent it to me." Yang Zhiwei said, last year, we have not had an easy time, whether it is on the subway to lend a shoulder to the workers to lean on the guy, the earthquake against the flow of flood gates Gan Yu, or their own neighbors around, are the strength to continue to move forward.

Suzy, who works in the culture and media industry, stayed in Shanghai this year for New Year's Eve, and the skit "First Look Photo Studio" was her favorite show, "the way couples get along, complaining about each other, neither avoiding the problem, nor particularly elevated, quite grounded." Also impressing the audience with its truthfulness is the song "It's Mom, It's Daughter". "In the lyrics the daughter sings about her ambivalence toward her mother, and the mother responds with 'Have you eaten yet?' It's so much like me and my parents." Cao Yun, a newlywed white-collar worker from a foreign company who stayed in Shanghai with her husband this year to celebrate the New Year, "I was touched to see such a performance at the Spring Festival Gala that was so close to the family without being deliberately drawn out."

Wu Penghong also said that the original song "Good Morning, Sunshine" chorus of people's singers from all walks of life, as well as the touching microfilm "My Spring Festival Gala", can see more and more "folk stars" dreaming of the Spring Festival Gala stage. "As a group cultural workers, I sincerely hope that we can organize more enjoyable activities for the general public this year, and provide a stage for more outstanding group cultural teams and individuals to show themselves, so that everyone can enjoy the opportunity to excel in life."