How to open the market of cultural and creative products

Summary: Although the consumption of cultural and creative products is increasing, there are still a lot of cultural and creative products that are struggling to find a market, and this is the general principle of product sales. Therefore, in the case that the quality of goods is complete, how to expand the market of cultural and creative industries, and find the right channel to cooperate and sell, has become the most important decisive point of the brand's operational performance. The following is an introduction to how to promote and operate cultural and creative products. First, how to open the market of cultural and creative products

1, cultural

Cultural and creative products want to open the market, first of all, the product is essential to the refinement of cultural elements, but also have their own design style, and then with the publicity campaign and hotspot hype, cultural and creative products want to enhance sales is no problem.

However, the depth of the cultural creativity of the refining, extremely test the ability of the designer.

2. Functionality

The cultural and creative products are not just flashy, but also enhance the practicality of the products on the basis of the depth of refining the cultural elements of the products. The improvement of functionality is also an extreme test of the designer's ability.

And then there are two cultural and functional combination, is a good cultural and creative products, and good products, coupled with certain promotional operations, can be very good to open the market.

Two, how to promote the operation of cultural and creative products

Creative products, most of the birth of traditional products, but different from the traditional products to meet the functional needs of the integration of the cultural elements of the refinement to meet the functional needs of the same time, but also to meet the need to appreciate the beauty of the people. And for the appreciation of the satisfaction of the beauty, it is the important factor that people are willing to convert, but also the important factor that the price of cultural and creative products is higher than that of functional products.

1, pricing

The price of creative products = functional value + creative value. From this formula, it is not difficult to infer a lot of possibilities:

Example of inference: If the functional value remains unchanged, the creative value directly determines the product pricing. That means that your customer base, which you qualify at the same time you set the creative value, is those who think that your creative value is equal to greater than your pricing.

2, channel

Creative product channels is not difficult to do, divided into online and offline.

Now a lot of good cultural and creative works did not do, the channel is problematic: that is, only focus on online. Cultural and creative products must be good online and offline linkage.

3, promotion

Creative works can never be operated like the previous factory model, for promotion, must be carried out by their own team.

Online promotion aside, the focus is on offline channel promotion. After the cultural and creative products have found the first batch of bandwagoners, they have to diffuse quickly, and this diffusion is the key consideration of the promotional activities. Organize events, activities, salons, exhibitions, PK, whatever, whocare, as long as you can take the leader as the center of the diffusion, rapid expansion of brand awareness, participation, promotional activities will be successful. Brand awareness has, a lot of problems will no longer be a problem.