What impact has the rise of short video music brought to the pop music industry?

Short videos are very popular now, and the transmission speed is also very hot. Many music works are very popular, but they also have influence. Many people no longer write good music. So, will short videos ruin pop music? What effect does short video have on music? The following eight treasures. Bian Xiao brought an introduction.

Will short videos ruin pop music?

Every coin has its two sides.

On the one hand, competition:

Usually, the total amount of human debris time is limited.

Short videos are shorter, faster and more informative, and the combined effects of vision and hearing should easily take away "flexible" consumer groups.

Of course, the basic disc of pop music is still there, and people who like to spend time quietly listening to music will still listen.

On the other hand, it also helps:

Pop music has a powerful communication channel: there are also many popular music because of short videos.

What effect does short video have on music?

Whether it is short video music or short video platform, the core is a word, short. When people are exhausted from work every day and just want to lie in bed and brush their mobile phones for a while and have some fun, they suddenly find that they only need to watch dozens of seconds of video and listen to dozens of seconds of music to get the information expressed in the video, and they can get a sense of pleasure when they hear the "most pleasant" part of a song. People will find that this form of entertainment is easier to get pleasure when they relax and saves time.

In this case, music itself is easier to spread. On the one hand, the old songs of many mainstream musicians in the past are more popular under this mode of communication; On the other hand, more and more new network singers are born on the short video platform, and network singers as a group also have living space.

For traditional musicians, this fragmented mode of pushing songs is bound to have an impact on their market. For example, there will be a batch of music specially promoted on the short video platform. As a commodity, most of these songs are simply for promoting popularity and making profits. However, the form of short video makes it very important for such songs to make a fuss at the climax: the melody brainwashes and scratches the ears, but it should not be too complicated. This part of the lyrics is stalked, and it is easy to produce stalks for the public to play and create. It is best to have a sense of similarity with a past song, and the audience will be interested if they feel familiar. Are such songs excellent works of high quality? Not in most cases, although there are a few good works that can be promoted through short video platforms.