How to see "520" a kind of network culture by the network holiday?

In recent years, a variety of new online holidays have emerged in the Internet era, such as the "520" holiday for woof-abuse, and the "double eleven" holiday for single dogs. In my opinion, these festivals are more a product of the new media era, and the convenience and interactivity of the new media have laid a certain foundation for the birth and spread of network festivals.

In my opinion, these network festivals lack a lot of cultural significance compared to traditional festivals, for example, "520" is just a harmonic of "I love you", without more cultural connotations, it's just people's petty quarrels and self-indulgence. The 520 will be replaced by another symbolic holiday one day, instead of being passed down as a historical and cultural heritage like traditional festivals.

In addition to this, online festivals are viewed more as a new marketing force, the most typical of which is "Double Eleven". It's called "Hanukkah," but it's more of a shopping spree. Many e-commerce platforms tend to seize people's "holiday - consumption - entertainment" mentality and take the opportunity to promote their products or organize a variety of preferential activities to attract these people who celebrate the holiday. attention. We are often accompanied by a strong commercial atmosphere and these online festivals.

At present, it seems that network festivals are still very popular among the public, but with the proliferation of marketing activities, it is inevitable that they will attract more people's resentment, thus affecting the durability of network festivals. For this kind of new network festival, the relevant departments still have to strengthen the management, individuals themselves should also have some moderation, can not let the network festival flood, also can not let its unhealthy development.