China's largest auction platform

Data from the China Auction Association (CAA) shows that Taobao's Auction has become China's largest online auction platform.

I. According to the blue paper "2013 China Auction Industry Outlook" released by CPAA, China's online auction scale exceeded 20 billion yuan in 2013, of which Taobao Auction Club accounted for half of the total, and became the boss of the online platform with absolute advantage. In the first quarter of fiscal year 2014, Taobao auction turnover has been as high as 12.1 billion, exceeding last year's annual total, an increase of 1528% year-on-year. Auction industry insiders expect that, in terms of transaction size, Taobao auction will surpass the sum of Sotheby's and Christie's in 2015.

Two, compared with the traditional consignment auction, beyond the time and space of the network auction presents a high turnover rate, high premium rate and commission savings. Zhejiang Provincial High Court alone, since the use of Taobao auction platform, as of March 2014, the turnover rate of 93.95%, the average premium rate of the sold lots is 44.77%, than the commissioned auction increased by about 15% and 23%, respectively, in the first half of 14 years for the buyer to save 263 million yuan in commission. Since its inception, the Taobao Auctions business has been on a phenomenal growth curve, recording one of the most impressive increases in Alibaba's e-commerce system. From 2013 full-year turnover was 200 times that of 2012, Taobao Auctions saw the same 1528% year-on-year increase in the first half of 2014, and has already surpassed the 10 billion mark in a single quarter.

Three, from 2012 onwards, China's auction industry growth slowed down, auctioneers began to try to find a new "footfall entrance", Taobao auction platform into the field of vision. Taobao Auction first provides a powerful technology platform to minimize the instability of the trading platform, excessive traffic and data leakage problems, and Taobao buyers on the strong purchasing power is even more surprising. The most expensive lot ever sold on Taobao Auction is the land plant with an appraised value of 460 million yuan that is currently being auctioned. And as small as a bicycle, broken Nokia cell phone, Changhong brand TV, to hundreds of pigs in farming companies, fish tanks live goldfish, piling up 40,000 tons of nickel ore on the port, can be found in the preferred buyers. In the middle of this year on the eve of the Hangzhou license plate limit, a crashed car because of a valuable Hangzhou license plate, and finally sold for more than 60,000 yuan, the seller exclaimed "earned! "So far, there have been more than 500 courts, more than 10 property rights exchanges, more than 200 domestic and foreign famous auction organizations, galleries, art stores in Taobao Auction. Analysts pointed out that Taobao auction best reflects the "auction theory" core - for the difficult to estimate the value of the goods, using market-oriented methods, to establish an effective price discovery and formation mechanism. For the inefficiency of the traditional judicial auction system, Taobao auction will bring the impact is also obvious, "Let's say, the original court to take out the shakedown of the judicial auction subject, a month of 400 pieces, but now there are 100 pieces of Taobao auction, that left the auction house is much less.