What impact does new media have on traditional media?

Decompression-Eliminate the boundaries between traditional media (TV, radio, newspapers and communications), between countries, communities and industries, between senders and receivers of information, and so on. "Zhou Jin pointed out that new media can really connect with the audience, at the same time, it also has the characteristics of interactivity and cross-timeliness. At the same time, new media has also brought many new ideas and models to the media industry, such as the seller's market turning to the buyer's market. Guo Weihua believes: "The biggest difference between new media and traditional media lies in the change of communication state: from one point to more points and then to more points." "From the perspective of communication, new media communication has four characteristics-everyone can conduct mass communication; Information' has nothing to do with' meaning'; The initiative of the audience is greatly enhanced; "Niche" of mass communication. Some researchers put forward from another angle: "New media release information almost free, and it is free for many audiences, which challenges the production cost of news products of traditional media." Zhang Yuqiang also took the "London Bombing" as an example, and put forward the trend of multimedia integration of new media. "Citizen William Dutton took photos with his mobile phone. I reported the disaster scene on my friend's blog in a way close to the scene photos. These photos quickly made headlines on major TV networks. In this' report', mobile phones, blogs, the Internet and podcasts work closely together, firmly grasping the power of' the first time, the first scene', and the combination of new media forms and media tools shows great power. " .

New media has the advantages of interpersonal media and mass media: completely personalized information can be transmitted to countless people almost at the same time; Every participant, whether publisher, disseminator or or consumer, has equal and mutual control over the content, which avoids the shortcomings of interpersonal media and mass media: when the disseminator wants to convey unique information to every recipient in a personalized way, it is no longer limited to only one person at a time; When communicators want to spread with the public at the same time, they can no longer provide personalized content for each recipient. At the same time, he pointed out that the new media depends entirely on technology, and technology is not an innate skill of human beings. Without technologies such as digitalization, new media is completely impossible.