Why do entrepreneurs with resources and background still fail?

While everyone is actively learning about success and giving themselves positive energy every day, Jack Ma tells everyone not to learn from the successful, but to learn from the failures. There is no way to replicate success, but failure can be avoided. But this is also for some entrepreneurs with resources and background, may be in the beginning, often do not think, until after the failure to feel y.

Many excellent traditional enterprises, in this Internet + transformation, to do the Internet is often because they have resources, background, and even many also have monopoly resources, with the latest patented technology and so on. However, when some of them practice, only to find that those powerful resources, but became the main cause of failure. Why?

Because they tend to start from their own needs, design products and carry out operations. Thinking that they are the users and the users are themselves. Of course, this set of inside the traditional system, especially the powerful and influential enterprises, it is possible to be like this, because people have no choice. However, on the Internet, this is no longer the case. Sina, Sohu do media without government support, Tencent, Baidu is a simple engineer start-up, Qihoo did not do network antivirus did 360, Lei Jun do millet is also the first time to do cell phones, drip travel also do not have any relationship with the PTB. These companies without any strong resources and relationships, why are these excellent Internet products are constantly changing and subversion?

In fact, the core in the User demand driven! It is because there are no resources by virtue of these entrepreneurs can only purely and simply dig user needs, firmly grasp the user needs, design and develop products that can better meet the user needs, and obtain user recognition.

User demand is the starting point of the product, the vast majority of failed products are not dead on the road, but dead at the beginning. So the excellent traditional enterprises Internet + transformation, or the feelings of Internet entrepreneurship, must not be affected by the resources and advantages, but to return to the origin of the user needs to think, to find the user's real needs, coupled with the advantages of the resources so that you can start a business or transformation success!

Answer:hmc=Not yet (haven't had hot pot with you yet?). =He Muchen (male literary youth)=WeChat public numberMarketing Flight of the small partners.