Operation and enterprise value creation

If we say that a company creates value in the five segments of marketing - R&D - marketing - sales - after-sales

, then where does what we call operations correspond to the value creation of a company?

"Operations management is to ensure that the enterprise in the process of converting resources into saleable products is efficient and smooth". So operations for traditional enterprises, he is to help enterprises to produce products more efficiently, to deliver these products to the hands of consumers, so this involves a very critical link ---- supply chain management.

What is supply chain management it, it includes

In fact, you will find that the operation actually runs through every aspect of the traditional business,

That is because after the emergence of the Internet, the operation of the traditional business with the Internet operation what is different?

Internet products, the relationship between the user and the product it is closer, it produces a relationship that is stronger in frequency and deeper in degree.

Because we need to rely more on deeper user relationships to create more business value, such as social products, you will log in every day to know, such as online education products, you will regularly go to the site above the learning course. You may wonder why, because some of this business is not a one-time transaction when, with the more time the user invested, the greater the value of the user, we can through these relationships, to create more business value.

Here comes a definition that can be understood:

"Internet operation is to help the user after the purchase of the product through a variety of means to better achieve the goal of the original purchase of the product, so that the user to recommend more users to buy the product or buy more products themselves."