What do you mean by online and offline?

Online: refers to the process of relying on the network, initiating on the network, all or most of the activities are carried out on the network, publishing activity information on the network, recruiting activists and carrying out activities on the network. Offline: some real activities relative to online activities. Online and offline, online ordering and offline consumption are the main modes of O2O, which refers to the shopping mode that consumers order goods online and then go to offline stores for consumption.

Basic introduction

This business model can attract more consumers who are keen on shopping in physical stores, and the disadvantages of traditional online shopping, such as shoddy and inconsistent pictures, will disappear completely here. The core of traditional O2O is online payment, which is an improvement of O2O, turning online payment into offline experience and then paying, and eliminating consumers' distrust of many aspects of online shopping. Consumers can choose the most suitable goods from the goods provided by many online merchants, and experience the shopping process personally, which is not only assured and guaranteed, but also a happy enjoyment process.

1, online and offline, literally means the top and bottom of the line. Because many people understand this "line" as a network, many people mistakenly think that online and offline activities refer to marketing activities carried out on the network and physical marketing activities other than virtual activities on the network. But the concept of online and offline is more than that. ?

2. Online and offline refers to advertising planning and product sales, but with the development of the Internet, especially the rapid development of e-commerce represented by Alibaba. Extends the concept of online and offline, in which online refers to various behaviors conducted on the Internet, such as online trading and online promotion. Offline mainly refers to various behaviors carried out by traditional trade. For example, offline transactions, offline promotion and so on. ?