The development process of Wujiang squash

Guizhou people are familiar with the Wujiang River flowing through them, but Wujiang squash is not a Guizhou brand. Wujiang squash is a gourmet brand from Chongqing, and it goes perfectly with instant noodles. People already associate squash with instant noodles, and both have become everyday fast-consumption items because of their portability and taste.

A traditional Chinese breakfast

Open a salted duck egg, serve a plate of squash with a stick of doughnut. The image of squash is associated with Chinese daily life.

Zhou Binquan, founder of Chongqing-based Wujiang Fuling Pressure Vegetables.

In 2000, Zhou was 37 years old. Because of the group restructuring, he was transferred to Fuling to pickle vegetables. Prior to that, he also served as director and deputy general manager of Fuling Jiancao Group.

Just transferred, Zhou Binquan do not know what to do. Fuling mustard not only backward production, and "a mess": annual production capacity of only 10,000 tons, all handmade workshop production. Coupled with the impact of counterfeit and shoddy products and a variety of miscellaneous squash, Fuling squash annual losses of more than 5 million, the New Year's wages can not even send out!

Zhou Binquan

Led the group team to investigate the industrialization of pickles abroad, and then spared no expense to introduce advanced equipment, but also carried out a major technological transformation, and built an automatic production line for pickles.

Although the price of squash is low and the profit is low, the process is very complicated. From raw material processing and storage, cleaning and cutting, desalination and dehydration, measuring and packaging, sterilization and drying, and finally packing and shipping, there are dozens of processes in the middle and several months.

In 2006, Zhou Binquan took out 14 million, bought two months of news broadcast advertising, signing the check, the hands are shaking, very nervous, afraid of getting water.

When Zhang Tielin, the "emperor professional" in the advertisement, took a pack of "Wujiang" brand squash and said slowly in his usual imperial accent: "Wujiang squash, my grandpa's grandpa said it was good. " After appearing in the public eye, Fuling squash fire!

In 2017, Wujiang squash was the leading pickled products market, with a market share of 29.7%, the first in the industry. It can be said that Wujiang squash empowers Fuling squash to gain higher value returns.

Wujiang squash has long emphasized brand communication. Famous movie and TV actors are invited to spend money to create unique squash advertisements in the prime time of CCTV, so that the brand of Wujiang squash becomes a household name.

A pack of Wujiang squash is as cheap as 0.9 yuan, and the most expensive is 1.6 yuan. Many people find it unprofitable.

Compared with other listed companies, Fuling squash can be considered unimpressive! But Zhou Binquan managed to land on the small and medium-sized board with a profit of only 3.5 cents per packet!

Products

In 1981, "Wujiang" brand squash won the national quality silver medal.

In 1997, "Wujiang brand" squash passed the FDA quality certification.

In 2004, the trademark of "Wujiang Brand" was honored as China Famous Trademark.

In 2017, Fuling Pressure Vegetables achieved an annual output of more than 130,000 tons, with an operating income of 1.52 billion yuan, a year-on-year increase of 35.64%.

In 2018, Fuling Squash realized revenue of 1.914 billion yuan, up 25.92% year-on-year.

Squeezed vegetables first appeared in Fuling, Sichuan province, China, in 1898, and became known as "Fuling Squeezed Vegetables". Pickles are one of the three most famous Chinese export dishes. With the French cucumber, German sweet and sour cabbage and known as the world's three most famous pickles. The Chinese pickled cabbage is one of the three most famous Chinese exported dishes. Fuling squash is a specialty of Fuling District, Chongqing. It is made from Fuling green cabbage. From workshop operation to industrialized production, Fuling squash industry continues to innovate and develop, improve the level of production technology, and the products are loved by consumers.

Squash is inexpensive and widely distributed, and has now become one of the regular side dishes in every household. It can be eaten alone as a complementary food, but also as a food ingredient made of different dishes, and it