Traditional Culture Encyclopedia - Traditional virtues - What's the difference between traditional online marketing and online marketing?

What's the difference between traditional online marketing and online marketing?

Network marketing and traditional marketing are both marketing methods, and network marketing cannot completely replace traditional marketing. This problem should be analyzed from the advantages and disadvantages of network marketing and tradition:

Advantages of network marketing:

1. Information is released quickly and widely, and global resources can be shared.

2. Consumers have more choices.

3. Do not go out to realize online shopping.

4. It is easier to adopt the direct selling mode, with fewer channels and more competitive prices.

Advantages of traditional marketing:

1. The marketing model is more in line with the consumption habits of different regions and consumers;

2. Products can be displayed in front of consumers more intuitively and concretely, and you can choose;

3. Through layer-by-layer distribution, a broader terminal network is formed, covering the doorsteps of thousands of households. Goods can be purchased immediately to meet the consumption behavior anytime and anywhere;

4. Centralized procurement and centralized sales greatly save logistics costs.

Note: With the development of technology, the Internet is also improving its own shortcomings. Network marketing and traditional marketing complement each other. Enterprises should integrate network marketing and traditional marketing strategies according to their own business objectives and market segments to achieve the best marketing objectives at the lowest cost. Internet marketing has its advantages, but some are not. For example, traditional marketing, feelings can be better integrated into it. When dealing with customers, customers are more willing to talk to you face to face than to face the cold network.

We should combine the advantages of these two marketing methods.