Join the dessert store to pay attention to what

Summary: dessert, also known as light and simple sweets, characterized by young and old, refreshing and delicious. Dessert is everyone's favorite food, then open a dessert franchise how? Join the dessert store to pay attention to what? Here to look at the dessert store to join the notes it. Dessert store to join the dessert store to note what dessert store to join the notes

What to note to join the dessert store

1, dessert store franchise fee is how much

Annual operating costs, annual personnel costs, franchise, royalties, the initial purchase, rent, equipment, security deposits, advertising costs. Want to join the basic requirements of the opening conditions, dessert franchisees should assess the full cost of the year, as well as the necessary expenditures each year after the continuation of the projected number of funds should be prepared, as well as if the operation does not go well, they can still hold out how much time alone, but also should have a bad intention, that is, when the profit is not enough or loss to a certain amount, and in the continuation of a period of time, if the franchise headquarters can not put forward an effective solution, then should consider quitting! When the effective solution, should consider withdrawing from the franchise system.

2, dessert store brand awareness how

very high, ordinary, low. Dessert franchise awareness of the importance of different industries are different, for clothing brands, awareness is an important factor, especially luxury brands, due to the higher unit price, so customers will reduce the number of purchases; more importantly, consumers are more likely to tend to brand awareness as a criterion for judging, and even be willing to pay a higher price in order to protect.

Dessert store to join the notes

1, the target customers

Some people say, do small business with the same big business, to do women's business, must be a big difference, so the opening of the dessert store future promising. Some people mistakenly believe that women love sweets more than men, in fact, it is a mistake, in fact, taste preferences are not gender-specific, many men also love desserts. Many young women in order to maintain a slim figure (or in order to lose weight), often regarded sweets as a scourge, so open dessert store friends can not bet on young women to do business with the masses.

2, location selection

As long as the location of the people can be. It is best to be located in the business district, near the large market, next to the movie theater, industrial area dormitory group, office building concentration. Passenger terminals, docks and restaurants near the inappropriate, because these locations are high rent, and people come and go in a hurry, the belly is not hungry, have no intention of patronizing the sweet store.

3, store layout

The most basic thing to do is to clean and bright, clear windows. With a large amount of money to decorate the store is absolutely not necessary, customers eat desserts, rarely concerned about the luxury of the facade, they are more concerned about the taste of food, nutrition and hygiene. As long as the quality of desserts, store neat and beautiful, there is no worry about no business. Dessert store than other small stores should pay more attention to the purchase of elegant dishes, so that customers look at the tableware to produce a comfortable feeling that the store is enough to taste, it is worthwhile to once again hold the store should be set up to accommodate 15 tables and chairs, an area of about 10 square meters or more.

4, price varieties

Opening a dessert store to have perseverance, it is not possible to "one bite into fat". Price, it is best to adapt to the popular price, the price of each bowl of sweets in about 2 to 5 yuan, plus or not with pastries, eggs, cakes by the customer to decide, do not engage in "pull with", otherwise it is easy to cause dissatisfaction. Variety, do not be greedy for the whole, if you are a person both as the boss and as a fellow, then seven or eight varieties will be enough to keep you busy. If there is a person to help collect money, do chores, then a dozen varieties have been enough. If there are three or four helpers, then there should be more than 20 varieties.

5, business strategy

Cheap price, variety is important, but more critical or flavor. Any industry related to food, pay attention to the customer's taste, the best way to attract repeat customers is to have their own special flavor. Sometimes the almost sold out of sweets and then cooked once, then the owner must first taste the original flavor has been lost, if the taste is not good, simply pour it out, so as not to sell bad signs, because the cost of desserts is really limited, do not lose a lot of money because of small losses.

6, opening costs

Tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfectant bowls refused and prepaid rent and other expenditures add up to the limited funds can be their own as a fellow, or call their parents, relatives to help. Remember, disinfection cabinet this equipment should never be saved, it should be placed in the most conspicuous place in the store, because it is necessary for hygiene work. Customers can also feel a sense of security when they see a sterilized dishwasher.

The purchase of a full set of equipment costs about 3,000 yuan. In the total cost of expenditure, electrical appliances, rent, kitchen utensils account for most of the expenditure, and desserts used in raw materials are mostly beans, sugar cubes and some agricultural by-products, the price is low, about 1,000 yuan that can cope with dozens of days of consumption.

7, profitability prospects

Doing catering people are well aware of the brand of desserts, the cost is very low, the price is adaptable, in the residential area should be lower, because we have to do business with familiar customers, can not be too hard; in the commercial area to open the store can be adjusted to higher prices, because people tend to spend money to satisfy their appetites when they are shopping. The gross profit margin of desserts to maintain 40% to 50% is not difficult, the net profit of each bowl of sweets between 1 and 2 yuan. A 15 square meters of sweet store, monthly profits of up to 4500 ~ 7000 yuan.