What does Alipay rely on to make money?

Service fee income, customer reserve interest income. Platform derivative income (or value-added service income).

1. Service fee income, specifically including: service fees charged by third-party payment platforms for transactions such as personal customer transfer, cash withdrawal and credit card repayment. For example, Alipay will charge individual users a fee of 201612 (the specific charging standard is abbreviated) for transferring money to bank cards (including their own cards and other people's cards) and withdrawing the account balance; Another example is WeChat payment. From the date of 20 17 12 1, each user will be charged 0. 1% (minimum 0. 1 yuan) for the part of the credit card that exceeds 5,000 yuan in each natural month, and the part that does not exceed 5,000 yuan will continue to be free.

Second, the third-party payment platform provides payment services, POS machine deployment, fund inquiry, transfer payment, refund and other transactions for merchants or enterprises. For example, in the merchant handling fee standard of WeChat payment, the handling fee rate of different industries is usually 0. 1%- 1% of the settlement amount, most of which is 0.60%. However, the fee rate of traditional POS card swiping is usually between 1%-3%. The above two parts of income are the traditional income sources of the payment industry, and their growth mainly depends on the scale effect.

3. Interest income from customer reserves. When consumers use the third-party payment platform to transfer money, due to the time difference of settlement cycle, some funds will be deposited in the reserve account. The interest income of this part of funds belongs to third-party payment institutions, but it can only be used for bank deposits and fund purchases, and cannot be used for investments such as loans. According to WIND's statistics, the interest income of reserve funds in 20 17 years accounts for about 9.52% of the total income of payment institutions. Among them, it accounts for 22.24% of the total income of prepaid card issuing and accepting institutions,11%of the total income of online payment institutions such as Alipay and WeChat, and1%of the total income of bank card acquiring institutions.

Fourth, with the People's Bank of China gradually promoting the centralized deposit and management system of customers' reserve funds of payment institutions, the space for third-party payment institutions to obtain interest income by relying on deposit and management funds will become smaller and smaller.

5. Platform derived income (or value-added service income). Third-party payment platforms derive value-added services such as Internet marketing, credit reporting and finance by accumulating customer information, aggregating transaction information and creating payment scenarios, and provide financial services or product sales to corporate customers and individual customers respectively. For example, Ant Financial relies on Alipay platform to expand its business to micro-loans, online banking, online financing, online financial management, insurance and other derivative fields. This kind of income is usually calculated and realized in the form of "transaction sharing".