What is a roadshow and how to explain it?

Roadshow is to promote products and companies, let more people know about the products and technologies of enterprises, and enhance the corporate image. Enterprise roadshows are generally designed to promote new products or technologies, so that consumers can feel the image of the company's continuous progress through roadshows and have a great word-of-mouth communication effect. At present, roadshows are mostly aimed at promoting new products or technologies, such as Lenovo's new commercial computer technology, German new Audi and China Telecom's ISDN business.

Roadshows should have a distinct theme, be concise, healthy and close to the promotion content, conform to the corporate image, artistic conception, visual impact and Lenovo touch on consumers, reflect the tangible benefits brought by enterprises to consumers, and increase the attractiveness and communication effect of products. For example, Lenovo's "Leading Science and Technology to Promote Simple Commerce", China-US SmithKline's "Sharing Health for All" and China Telecom's "Connecting Dreams with Reality" all reflect the theme features of roadshows. The forms of roadshows should be diversified to increase the attraction to the audience. Use colorful flags, balloons, stereos and fashionable salesgirls in places with dense promotion targets (such as IT products in computer city) to make the event scene lively, and at the same time actively distribute promotional materials and send small gifts to enhance the roadshow effect.

A series of activities throughout the roadshow process should make consumers firmly attracted by the roadshow site from beginning to end, and the repeated information of enterprise products will enter the audience's mind and gradually consolidate, so the roadshow form is the key factor for the success of the roadshow.