What are the characteristics of supermarket chains?

The characteristics of supermarket chains are as follows:

1, self-service, one-time settlement as the mode of operation.

2. Mainly engaged in food and daily necessities.

3. Take mass sales as the operating principle.

4. It is characterized by low cost and fast turnover.

5. Take cheap sales as the management policy.

Chain supermarkets operate with low price, low profit and high turnover in the price system; In terms of sales methods, open-shelf sales and customers' choice are adopted to adapt to the new retail circulation means of mass consumption, mass sales and mass circulation. This is the "circulation revolution" to promote the modernization and systematization of retail commerce and circulation institutions.

Extended data:

Chain supermarkets operate with low price, low profit and high turnover in the price system; In terms of sales methods, open-shelf sales and customers' choice are adopted to adapt to the new retail circulation means of mass consumption, mass sales and mass circulation. This is the "circulation revolution" to promote the modernization and systematization of retail commerce and circulation institutions.

Nowadays, supermarket chains are gradually adopting omni-channel retail mode.

Pricing strategy of chain supermarkets;

1, Price If you are a chain store, don't be the same as the main store, because the main store and each branch are facing different consumer groups. Maybe the head office has a high consumption level, and the prices of some goods are slightly higher, but if the branch is in a place with a low consumption level, it can't be the same as the head office.

2, product structure Don't think that the head office sells fast, and then think that this product or that branch will also sell fast. What products each branch sells should be decided according to the actual situation of each branch and the needs of customers, and we should not blindly follow the head office.

References:

Baidu encyclopedia-chain supermarket