Traditional Culture Encyclopedia - Traditional virtues - What is the advertising budget?
What is the advertising budget?
The advertising budget is the budget for advertising activity expenses in the enterprise's advertising plan, and is the plan for the use of funds invested in advertising activities by the enterprise.
It stipulates the total amount of funds required for advertising activities during the advertising planning period, the scope of use and the method of use, which is the guarantee for the smooth progress of corporate advertising activities.
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