What are the forms of enterprise's new media operation?

1. Personal new media. In the course of operation, enterprises use the micro-signal or Weibo number registered by individuals to carry out product marketing. Personal number registration can be unrestricted. Personal numbers can be used to add friends or attract fans. The advantage is that it can stabilize the trust with users and make users feel more real. At the same time, enterprises can open multiple accounts for different business needs, and each account can market different products. The advantage of this is that enterprises can expand their business scope.

2. New media in the form of official WeChat account. The service number and subscription number are both official WeChat accounts. Enterprises choose the appropriate official WeChat account mode according to the required functions to establish corporate image, but pay more attention to content and word-of-mouth marketing.

3. New media in the form of community. Establish a community through WeChat or other multimedia, and call on more fans to join the community for interaction. By maintaining the community, we can get the user's viscosity and subtly achieve the marketing purpose.