How to do a good job in the marketing of WeChat applet?

The applet is originally a tool that integrates drainage and sales. There are three points in marketing:

First, make full use of various traffic portals, offline posters, QR codes, WeChat official account menus, graphic messages, WeChat groups, etc. , and use all the places where small programs can be displayed to promote;

The second point: do a good job of user retention, set up a discount circle, membership card, etc. In advance, so that users may place orders in the first time, resulting in stickiness;

The third point: do a good job of user transformation, and then turn the retained users into consumers through activities.