What is private domain traffic? How do enterprises operate private domain traffic?

With the increasingly fierce competition in the Internet industry, the traffic bonus period has basically ended, the difficulty of obtaining customers is also increasing, and the traffic is becoming more and more expensive. In this context, the vigorous development of private domain traffic becomes inevitable, which is also the future that enterprise marketing has to move towards. Before we know what private domain traffic is, we need to know what public domain traffic is. Simply put, public domain traffic is equivalent to the traffic in a public * * * area, such as Weibo, Tik Tok, Aauto Quicker and other traffic platforms. Traffic can be used by everyone, but it does not belong to enterprises and individuals. It takes money to have the right to use traffic, but it will never have the ownership of traffic. Private domain traffic is the traffic owned by enterprises or individuals, which is free and can be freely controlled and used many times. For example, WeChat official account, WeChat personal number, own APP, etc. The operator's network worm chain marketing system has 700+ core functions and subsystems, and has multi-terminal development capabilities such as WeChat applet, Baidu applet, Alipay applet and APP, which can quickly help enterprises to establish their own private domain traffic system in multiple channels and scenarios.