The live broadcast is in full swing at present. How do companies use WeChat for live broadcast?

Some time ago, I made a press conference of local agricultural products with my friends. The purpose of the conference is to integrate local green agricultural products (because local green agricultural products have no brands), so the organizers want to integrate small brands of these agricultural products into big brands. As it is sponsored by a TV station, SME owners are also happy to participate.

As internet practitioners, our suggestions are: first, live broadcast; Second, after the program, it will be broadcast live in the name of the organizer and TV station.

The live broadcast did. The organizer invited several online celebrity fans who have many fans in the food field (green agricultural products can be cooked live), and raised some questions about the knowledge of green agricultural products in Northeast China during the live broadcast. The content of the live broadcast is also introduced while cooking.

If I remember correctly, hundreds of gifts were sent out during the live broadcast that day, all of which were answered by online celebrities. Gifts are all green agricultural products (in order to build agricultural products brands). After the live broadcast, the hits of the three live broadcasts were 30 million, 50 million and 60 million respectively, and the data was quite good.

After the conference, the organizers invited the heads of small and medium-sized enterprises to participate in the activities and let them broadcast their own products live. Of course, they did not launch hard and wide products, but focused on providing products to users. For example, the seller of kimchi introduced the basic knowledge about kimchi, how to eat kimchi, how to cook kimchi, how to mix kimchi and so on. Followed by a live broadcast of an enterprise, the overall effect is not bad.

The above content is a case I participated in, and the direction and content can be referenced. The live broadcast is really hot at present, and the user's traffic bonus continues. Enterprises can give priority to live broadcast. What they should consider is how to combine the live broadcast with their own products, rather than making the live broadcast purely hard and wide.

Still in the above example, the live broadcast of green agricultural products must be a live broadcast of food, which can not only create word of mouth, but also be liked by users. After all, food is a relatively high-priced field, and the company's own products should also be combined with the fields that users like. Create.

As for the way of live broadcast, I suggest diversification, such as volcano live broadcast, Yingke live broadcast, Aauto Quicker live broadcast and so on. For the live broadcast in the direction of WeChat, it is recommended to use Penguin live broadcast. On the basis of diversification, it is suggested to choose a live broadcast platform that conforms to product positioning.

As for' WeChat Live', we don't use WeChat, but we want to guide your users to enter WeChat. We can make WeChat an official account, a community, or even a personal micro-signal. On the contrary, when your WeChat gathers some users, we can also provide them with separate live content, such as thousands of chats.

It's done.