What are the characteristics of brand marketing

Centered around the purpose of brand marketing, in the specific brand marketing activities will need to go to do a lot of work:

Including the collection of a variety of information, the psychological expectations of the target customers to grasp, the design of the brand image, the choice of communication methods and the image of the brand creativity and so on

This will be a higher degree of complexity of the integrated systematic engineering, in the face of In the face of such a complex systematic project, if you do not carry out scientific planning, it is difficult to carry out specific activities.