What is the future development prospect of the e-commerce industry?

--2023 China's fresh food e-commerce industry market status quo and competitive landscape analysis Prepared vegetables become fresh food e-commerce development of the new category group

Industry major listed companies: Yonghui Supermarket ( 601933); Dingdong buy vegetables (DDL); Alibaba (BABA); Jingdong (JD), etc.

The core data of this article: analysis of the demand characteristics of China's pre-prepared vegetables industry segments; China's pre-prepared vegetables sales channel distribution; China's representative B2C fresh food e-commerce platforms pre-prepared vegetables development comparison

Prepared vegetables industry overview

Prepared dishes refer to the edible agricultural products and their products as the main raw materials, through the purification, cutting, seasoning, cooking/cooking, packaging, sterilization and other processes of pre-processing, while adding seasonings and other auxiliary materials (in addition to that is the side dishes), and under certain conditions of storage and transportation, can be ready to eat or need to be heated to cook the dishes, including pre-prepared dishes, pre-prepared soups and pre-prepared meals. Prepared dishes can be based on the degree of pre-processing, dish follow-up treatment, flavored or not, raw and cooked food and shelf life and other comprehensive reference is divided into ready-to-eat class, that is hot class, that is cooking class and that is with the class.

With the upgrading of consumption, the prevalence of the lazy economy, and the catalyst of the epidemic, prepared dishes in the C-end consumer customers have been better market cultivation, the relevant consumer market space is gradually opened.

E-commerce platform sales channels accounted for more than 60%

With the continuous development of the Internet, online consumption has become the preferred shopping mode for consumers of prepared dishes. The Consumer Rights Protection Commission of Jiangsu Province conducted a survey on the consumption of prepared dishes, and the results showed that more than 60% (61.99%) of consumers chose to buy prepared dishes through online, while the offline prepared dish scene is mainly concentrated in the hotel restaurant, accounting for 19.52%.

Representative enterprises of prepared dishes e-commerce layout

At present, prepared dishes enterprises in the main e-commerce platforms have a layout to Taobao, Jingdong, Pinduoduo three major e-commerce platforms are the most representative of the table below, Taobao purchasing users mainly prefer medium-priced prepared dish products, and Jingdong purchasing users consume a higher price point.

At present, the prepared vegetables enterprise in the main social e-commerce platform have layout, to the small red book, weibo and other platforms are most representative:

More research and analysis of this industry is detailed in the prospective industry research institute China's fresh food e-commerce industry solutions and investment strategy planning report.