Innovative methods of enterprise management

With the development of economy and science and technology, innovation has gradually become an important topic of modern enterprise research and plays a very important role in the development of modern enterprises. Today, I bring you innovative methods of enterprise management.

What is the method of enterprise management innovation?

Establish? Information first? The concept of

Human society has entered the information age, and high-tech such as global information networking is changing people's mode of production, lifestyle and way of thinking. Information management has penetrated into all aspects of enterprises. In the fierce market competition, enterprises should constantly exchange information with the external environment, such as: scientific and technological development information, market information, competitor information and scientific management information; In the enterprise, there is also information about people, money, things, production, supply and sales. The collection, processing, storage, transmission and utilization of internal and external information of these enterprises are the premise of enterprise management innovation. Enterprises should be established first? Information first? With an open mind, keep abreast of all kinds of changing information inside and outside the enterprise, so as to carry out targeted enterprise management innovation.

Establish the concept that knowledge is the key factor of production.

In the traditional economic concept, production depends on the number of production factors used, especially labor, capital, equipment and resources. Knowledge is regarded as an external factor, not an integral part of the production function. In the new concept of economic growth, economic growth depends more directly on the investment in knowledge because the value contained in knowledge is increasing. Specifically, as a kind of infinite resources that can be enjoyed by the whole society, knowledge will not be consumed in the process of use, but can be continuously supplemented through innovation; It can not only expand the production capacity of traditional production factors, but also provide the ability to adjust production factors to create innovative products and improve production procedures. Therefore, in the era of knowledge economy, small and medium-sized enterprises should stand firm in the market competition and be invincible. It depends not only on various tangible production factors in the process of production and operation, but also on the ability to enter or create knowledge-related markets and the ability to integrate these knowledge into products or services in a fast way and provide them to users. Therefore, it is of great significance for small and medium-sized enterprises in China to change the traditional view of knowledge and establish a new concept that knowledge is the main and direct factor to create value.

In the era of knowledge economy, knowledge has become the key factor to determine the sustained economic growth and increasing income of enterprises, and the amount of knowledge (intellectual property) contained in products has become the most favorable weapon in enterprise competition. Enterprises should change the traditional narrow concept of attaching importance to tangible assets while ignoring intangible assets, strengthen the awareness of intangible assets, and establish the concept that knowledge is the key factor of production. First of all, we should pay attention to the development of knowledge elements. Enterprises should establish and improve research and development institutions, carry out knowledge innovation and knowledge application in combination with operations, and promote enterprise technology and management innovation. At present, many enterprises have huge institutions and too many non-economic personnel, while R&D institutions are lacking or ineffective. In this regard, enterprises should pay attention to and change from the height of business strategy. Secondly, pay attention to the protection and management of intangible assets and increase investment in intangible assets. Enterprises should establish specialized intangible assets management institutions to be responsible for the innovation, design, introduction and application of intangible assets, and set up knowledge directors to classify, evaluate, invest in intangible assets and establish knowledge files, so as to create a foundation for intangible assets investment transactions and enjoyment, and create conditions for the refinement of property rights in enterprise assets flow. Enterprises should accumulate and expand the value and use value of intangible assets, constantly expand the scope of intangible assets, attach importance to the accumulation and investment of intangible assets in intellectual property rights and circulation, and fully realize that scientific and technological talents are the creators of knowledge and the decisive factor in realizing enterprise knowledge economy and knowledge management. Enterprises should establish a good research and development environment and incentive mechanism, mobilize the enthusiasm and creativity of scientific and technological personnel, attach importance to the accumulation, development and utilization of intangible assets in human capital, and improve the knowledge content of human capital through education and training.

Establish? Competency-based management? The concept of

The arrival of the information age forces enterprises to? Quick response? The ability to adapt to changes in the external environment with the fastest response. In this case, the intellectual capital, which embodies the creativity and initiative of employees, has become the core resource of enterprise competitiveness. At the same time, the management mode of enterprises is also undergoing a historic evolution, from material-oriented management to people-oriented management, and then deepened to the management with people's ability as the core, more accurately, the management based on ability. In the information age, knowledge, information and intelligence have become the core factors of enterprise competitiveness. As the carrier of knowledge, the creator of knowledge and the user of technology, the contribution rate of intellectual capital is the leading component of the contribution rate of human capital, which is much higher than that of non-human capital. The essence of competition among enterprises is the competition of talents with high quality and innovative ability. Woodger, the planning director of British Shell Oil Company, told us that the only lasting competitive advantage of an enterprise may be the ability to learn faster than your competitors. Therefore, the management core of enterprises should also evolve into the management of cultivating people's learning ability, give full play to the creativity of talents, pay attention to the development of people's intelligence and innovation ability, and move towards the advanced stage of people-oriented management.

Cultivate a team of entrepreneurs with innovative spirit

Schumpeter of innovation economics pointed out that the main body of innovation is entrepreneurs. Entrepreneurs are the most innovative and influential people. They don't stick to the rules, follow the circular track, but often creatively change this track. At present, the inefficiency of enterprise management innovation in China is not unrelated to the lack of entrepreneurs. To promote enterprise management innovation, we must attach importance to the construction of entrepreneurs and cultivate and bring up a group of leaders who lead the frontier of management innovation and the trend of market competition. Entrepreneur class? . Entrepreneurs with innovative spirit must have the following qualities: first, creative thinking, good insight and imagination make management work reasonably forward-looking and scientific; Second, be risk-conscious, far-sighted, not afraid of failure, dare to be advanced, and have the perseverance to stop until you reach your goal; Third, innovative skills, while creating thinking and not afraid of risks, must also have scientific basis and feasible operational measures; Fourth, the style of the new era. Facing the challenge of knowledge-based economy, we should be good at learning, dare to practice, be good at unity and cooperation, and especially be kind to innovative losers, never satisfied and constantly challenge ourselves. Cultivating innovative entrepreneurs is the key to realize enterprise management innovation. It has been pointed out that entrepreneurial activities are public goods to a certain extent, because their risks are borne by Bai Ji, but their success often benefits the whole society. Therefore, the state should institutionalize some measures to support and encourage entrepreneurs to innovate. In terms of system design, the government should pay attention to providing an open and relaxed environment for entrepreneurs and creating more development opportunities. Learn from the experience of developed countries, combined with China's national conditions, under the principle of inconsistent responsibilities and rights, improve the incentive and restraint mechanism of operators, establish a scientific and fair assessment and promotion system, and link the personal interests of operators with the economic benefits of enterprises. In the personnel system, we should introduce a competitive mechanism, establish a talent market for operators, and let the factors of production such as entrepreneurs be rationally allocated through the market mechanism. The state should take measures to establish a talent exchange market for entrepreneurs, a qualification accreditation system and a continuing education and training mechanism, so as to promote the professionalization of business operators in China.

Carry out comprehensive innovation

The activities of entrepreneurs are only an important part of the whole management activities of enterprises, and the innovation of enterprise management should be all-round innovation with all employees as the main body. In fact, with the popularization of humanized and democratic management today, enterprise employees are not passive employees, but active participants in enterprise management activities and have become the main body of enterprise management activities. Therefore, enterprise management innovation is inseparable from the understanding, cooperation and participation of employees. The logical characteristics of enterprise management are ultimately reflected in how to mobilize the enthusiasm of enterprise employees. According to foreign research, what is the general development law of enthusiasm? Participate? Responsible? Innovation? . ? Participate? It is the formation stage of enthusiasm, which shows that employees participate in a certain job, promise certain designated responsibilities and complete certain task quotas; ? Responsible? It is the rising and stable stage of enthusiasm, which shows that employees have a clear sense of responsibility and can consciously perform their duties; ? Innovation? Is it a stage of high enthusiasm, indicating that employees take the initiative? March into the depth and breadth of production? Consciously advise, contribute and contribute to the enterprise. Entrepreneurs should fully understand the general development law of enthusiasm, respect, care, rely on and motivate employees, and let employees actively participate in management innovation.

Obstacles to enterprise management innovation

psychologic factor

In real life, everyone's acceptance of new things and new ideas is different. Management innovation is generally vague and risky, and the understanding of risk is not objective. People with low fuzziness and risk tolerance are unwilling to accept innovation or even resist it. There is always the possibility of failure in management innovation, which means that innovation may bring some uncertainties to organizations and individuals (such as resignation, demotion, job hopping, improving work standards, learning new things, etc.). Therefore, there is inevitably opposition to innovation in the organization. The magnitude of resistance depends on the gap between the expectation and reality brought by innovation to employees.

Principal-interest sum coefficient

Management innovation will inevitably break the original pattern of interests, adjust and redistribute interests, and may make some people lose their vested interests or even lose their jobs. Therefore, the aspects that may suffer losses in innovation will hinder the progress of innovation and affect the coordination and progress of innovation. This factor may come from internal investors, operators and employees, and may also come from external creditors, shareholders, customers and the government (involving employment, laws and regulations, social stability, the interests of some people and the image of the government).

Cultural factor

The influence of culture comes from both corporate culture and social culture. As far as corporate culture is concerned, corporate ideas, systems, traditions (including innovative traditions) and habits all affect the coordination and progress of management system innovation. In conservative traditional enterprises, the resistance to innovation is greater. Because people are used to the past systems, rules and interest patterns, they don't like innovation and change, and even regard innovation as a foreign body. As far as social culture is concerned, social ethics, morality, customs, habits and traditions all directly affect the process of innovation. Such as the contradiction between expert management and family management, the contradiction between lifelong employment and contract system, the contradiction between income maximization and egalitarianism, and the contradiction between scientific management and human feelings. It often becomes a complex that innovators cannot solve.

Conceptual factors

Ideas affect people's understanding and views on related issues and dominate people's behavior. Lack of innovative ideas and insufficient understanding of the importance and significance of institutional innovation are the biggest obstacles to the innovation of management system. The unfavorable factors in the process of enterprise management innovation in China mainly come from old and stubborn ideas.

Obstacles and innovation are a pair of contradictions, and it is very difficult to overcome obstacles and keep innovating. For enterprises, to overcome obstacles, we must first strive for the right of innovation, strengthen the research on the factors that cause management obstacles, such as psychological factors, interest factors, cultural factors and conceptual factors, strive to cultivate innovative corporate culture, establish innovative organizations and effective incentive systems, and constantly overcome obstacles with innovative enthusiasm, which is of great practical significance to realize the scientific management of enterprises.

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