What's the difference between traditional advertising companies and mobile Internet advertising companies? What are the businesses of mobile Internet companies? How should traditional advertising comp

What's the difference between traditional advertising companies and mobile Internet advertising companies? What are the businesses of mobile Internet companies? How should traditional advertising companies transform? Let me start with the following two questions.

First, the challenge of transforming from extensive and widespread network to precise marketing.

In recent years, with the rapid development of Internet, radio, television and newspapers, etc. They are all oriented to the public, and the traditional extensive promotion methods have not adapted to the trend of the times. "Traditional advertising is dead" is no longer an alarmist. Therefore, traditional 4A companies began to transform their Internet business, but there seems to be an insurmountable gap between traditional advertisements and the Internet: traditional advertisements directly and unidirectionally inform all audiences of their brands, while the Internet is based on massive user data analysis covering gender, age, hobbies and professional fields. Internet advertising abandons the disadvantages of traditional thinking, starts from the audience and relies on modern technical means to realize the development concept of maximizing enterprise resources. Therefore, in the future development mode, traditional extensive advertising must get rid of the old-fashioned mode, give full play to the advantages of Internet thinking, establish all development concepts around users, and accurately determine where each advertisement is spent, so as to retain old users and attract new users.

Second, monotonous and unified advertising content challenges the creative strategy of segmentation and upgrading.

There are fewer and fewer exciting advertisements now. Not only that, traditional advertisers are used to focusing their creativity on a picture and a video. Do you think it is still an era when advertising can support a brand? Even Lancome, an international brand, invited three Oscar actresses to explain skin care cheats of different ages in the latest advertisement of Little Black Bottle. The subdivision of advertising content or advertising audience increases the credibility of the brand. It is not easy for Lancome to creatively subdivide the content of an advertisement.

In addition, it is also feasible to put different advertisements in different channels according to the audience. For example, the promotion of the mobile game "Kingdom Times" on youtube, Japan uses a secondary style video, while Europe and the United States are spoof videos.

(Creative material source socialpeta, invasion and deletion)

Like the above-mentioned advertisements, segmentation has become an irresistible trend, and it is also ubiquitous in Internet advertisements. In this process, you need excellent ideas and a large number of advertising cases. If you only rely on your limited creativity, the advertisement may be stillborn before it is formed, so you should refer to the materials on the creative platform for inspiration. This may be your chance to be reborn in the process of transforming to the Internet.