AC Nielsen's complete collection of details

AC Nielsen, a subsidiary of VNU Group in the Netherlands, is a leading market research company in the world, providing monitoring and analysis of market dynamics, consumer behavior, traditional and emerging media in more than 65,438+000 countries around the world. Customers rely on AC Nielsen's market research, proprietary products, analytical tools and professional services to understand the competitive environment, explore new opportunities and improve the effectiveness and profit of their marketing and sales actions.

AC Nielsen is the world's leading provider of market research, information and analysis services, including consumer goods and service industries, as well as government and social institutions. More than 9,000 customers in more than 65,438+000 countries around the world rely on AC Nielsen's serious and responsible professionals to measure the fierce market dynamics, understand consumers' attitudes and behaviors, and form advanced analytical opinions, thus promoting sales and increasing profits.

Headquartered in new york, USA, AC Nielsen has established regional business centers in schaumburg, Illinois, Wavel, China, Sydney, Buenos Aires and Nicosia.

Company name: AC Nelson's headquarters is located in new york, USA. Established time: 1923 Business scope: market research and development courses, 1923,1939,2001,2003,2005,2006,2007. Diagnostics, identifying opportunities, China business, objectives, AC services, management methods, confidence index, other related, development process 1923 Mr. Arthur Charles Nelson, one of the founders of modern market research industry, founded AC Nielsen Company in the United States. In many innovations in the field of customer-centered marketing and media research, Mr. Nelson invented a unique method, which provided reliable and fair information for customers to understand the impact of their business performance and marketing activities on revenue and profit for the first time. The information provided by AC Nielsen makes the concept of market share more realistic and makes it an important indicator to measure the performance of enterprises. In addition, Mr. Nelson is the founder of AC Nielsen Media Research Company, which is a global giant in TV audience survey and other media research services. From 65438 to 0939, AC Nelson's business first set foot in Britain. After World War II, ACNielsen's business expanded rapidly to Western Europe, Australia and Japan. From 65438 to 0994, AC Nielsen entered the Asia-Pacific market through the acquisition of Survey Research Group, and then entered the Middle East and Africa markets through the acquisition of AMER World Research Company in the late 1990s. In 200 1 year, AC Nielsen became part of VNU group, and the merger of AC Nielsen and VNU company produced a new market and media information company leading the world. The acquisition of $2.3 billion came into effect on February 16, 2006. VNU Group has a leading business information company in the world. VNU Group is the undisputed global leader in market information, media investigation and media information, and commercial media industry, and occupies the forefront of the market in marketing, media information, catalogue guide, consumer information and educational information. In terms of market information, VNU's precision marketing services further consolidated AC Nielsen's global strength in retail research and consumer knowledge, and VNU also provided Nielsen media research for non-fast-moving consumer goods industries. This new combination will monitor the audience and advertising activities in today's digital environment with unparalleled rich experience, coverage and advanced technology. We will give full play to the world-class R&D strength and meet the integration of emerging media and traditional media in the future. In 2003, in order to meet the growing needs of customers and provide a more powerful development platform for enterprises to accelerate their growth, VNU announced a new restructuring plan and reorganized VNU Market Information (MI), its largest business department. According to the new corporate structure, VNU will set up VNU consulting service companies (including its sister companies BASES, Spectra, Claritas and HCI) to take charge of all information and third-party services provided by MI and other VNU business departments, and will devote itself to developing new comprehensive services to provide services to our customers in new ways. In 2005, VNU attempted to merge with IMS Health to expand the health care industry. Although the merger ended, the two sides reached an agreement for common development. In 2006, VNU was acquired by six private companies and further became a private company. In 2007, VNU was renamed Nielsen Company. This major initiative focuses on emphasizing its most famous brand name, which shows the determination to create a unified global company. Scope of business AC Nielsen uses various information sources to provide customers with the most comprehensive and comprehensive market information, advanced information management tools, accurate analysis systems and methods, and professional customer service to find the best business growth model. Measure their market performance, analyze market trends, diagnose and solve marketing problems, and identify and seize growth opportunities. AC Nielsen employees work closely with customers to help them effectively integrate information and services, and on this basis, make the best decision-making plan. Market evaluation AC Nielsen's market evaluation service covers a wide range: measuring the sales of fast-moving consumer goods according to the data collected at the sales points distributed in various types and sizes of retail stores. Through these measures aimed at retail business, we can provide customers with the most basic materials in terms of product sales comparison, market trends and changes, and sales results among competitors. In addition, this service can also provide customers with important information about special display, pricing, distribution and shelf display in retail stores. According to the data and special research collected by the investigation team composed of customers, the purchase amount of fast-moving consumer goods by consumers is calculated. Through these customer investigation groups and special studies, we can provide a basis for understanding and analyzing customers' purchasing motives, attitudes, behaviors, purchasing methods and regional characteristics. Related services AC Nielsen provides customers with a large number of software and professional services to help customers collect, select and analyze market measurement information provided by AC Nielsen, and combine these information with internal data and third-party information to finally analyze specific business affairs and business environment. Customers can read and analyze these market information from the perspective of specific product types, geographical regions or retail channels. At the same time, when organizing and providing these markets, AC Nielsen will also consider the specific needs of different individuals from manufacturing, service and retail organizations, such as general manager, marketing specialist, sales specialist, purchasing, distributor and category manager. Diagnostic AC Nielsen's customer survey team and special research services can provide customers with many opportunities and means to understand the market development trend and analyze various market forces that affect customers' consumption decisions. Through the customer survey team, the customer's purchase information can be linked with the region, thus creating a controllable research environment for analyzing the customer's purchase motivation. AC Nielsen's analysis and modeling services can provide customers with a large number of options to evaluate and understand the success or failure of their marketing activities, and provide specific guidance for future marketing activities, such as optimizing promotion, pricing, customer orientation and optimizing marketing mix. AC Nielsen provides a set of customized research technologies and related services with customers as the core in many markets. Identifying Opportunities Although all of AC Nielsen's major customers are customer-centric, each customer has its own business characteristics, marketing and sales priorities. The information and services provided by AC Nielsen are designed to help specific customers identify their unique development opportunities and take timely measures to seize the opportunities and achieve growth. Establish long-term relationship with customers through structured and formatted methods, and carry out effective relationship management. On this basis, AC Nielsen works side by side with customers to jointly understand and formulate its development strategy and business objectives, integrate AC Nielsen's services, design a service system suitable for customers' needs, formulate clear and quantifiable business objectives, and measure business results and customers' return on investment. China business AC Nelson 1984 came to China. AC Nielsen Company 1984 started the retail research in China. In order to meet the increasing customer demand, AC Nielsen has accelerated the expansion of retail research and development. At present, retail research covers more than 70 categories of non-durable consumer goods in major cities and towns across the country, and regularly provides customers with retail reports of related products in various places. Objectives Up to now, AC Nielsen has gained a deep understanding of China, one of the most competitive markets in the world, and consumers in China. Whether local enterprises in China or foreign companies planning to enter China, our rich market information and profound market insight can help them deeply understand their own competitive environment and consumers' needs and expectations, thus helping them to formulate and implement successful market strategies. AC Service Retail Research AC Nielsen Company began to conduct retail research in China in 1992, and its retail research business in China has increased by 10 times so far. Retail research covers more than 50 categories of non-durable consumer goods in major cities and towns across the country, and regularly provides customers with retail reports of related products in various places. AC Nielsen provides accurate and concise insights and information to customers who want to do business in China, enabling them to make business investment and strategic decisions in the fast-growing consumer goods market. The macro and micro information needs that AC Nielsen can meet. Special research on business methods AC Nielsen Company conducted special research in China 100 cities, including single and continuous qualitative and quantitative analysis, to help all walks of life understand their consumers. The original research tools developed by AC Nielsen include the basis for forecasting the sales volume of new products, customers eQTM and Winning BrandsTM for measuring brand equity, and advertising testing services, making full use of its global research experience to serve customers in China. The recently launched online research service helps customers complete research projects in a more timely manner. Media Research The advertising research service of AC Nielsen Company continuously monitors the advertising situation of TV newspapers and periodicals, and calculates the advertising cost according to the published advertising pricing. The results can be used to measure the income generated by media, products and brands, judge which advertising carriers are effective when and where, understand the advertising trends of competitive brands, and improve their own advertising strategies. The advertising library with rich materials can provide advertising ideas of various products at any time. At present, the advertising monitoring service covers 1000 TV channels and more than 300 newspapers and magazines in more than 300 cities across the country. AC Nielsen is a pioneer in media research in China and even the whole Asia-Pacific region. It has become a common indicator for the media and advertising industry to provide TV ratings data, conduct newspaper and magazine reader surveys and monitor advertising expenses by using advanced electronic personal ratings records. AC Nielsen currently provides TV viewing research services in 10 major cities nationwide, covering more than 60% of the national advertising market. Confidence Index Nielsen, a world-renowned survey company, released the second quarter global consumer confidence index. The data shows that the consumer confidence index of China is 105, which is 3 points lower than that of the previous quarter, but still higher than the global average. According to industry analysts, the consumer confidence index reflects the optimism of domestic residents about future economic development. According to Nielsen's consumer confidence index, higher than 100 indicates optimistic confidence level, while lower than 100 indicates relative pessimism. Nielsen's latest global survey shows that the global consumer confidence index has fallen to the lowest level in six quarters, down 3 points compared with 92 points in the previous quarter. After investigating more than 3,500 consumers in China, Nielsen released the China Consumer Confidence Report in the second quarter. "The decline in China's consumer confidence index is mainly due to the slowdown in high-income expectations in the last quarter." Rao Xinkai, general manager of Nielsen Greater China, said. According to the survey report, the consumer confidence index of first-tier cities is relatively stable from the perspective of cities. Among them, Guangzhou consumers have the strongest confidence, up 3 points from last quarter; Beijing increased by 1 minute compared with last quarter, while Shanghai was the same as last quarter. Although it decreased by 4 points compared with the previous quarter, the consumer confidence level in rural areas maintained a relatively optimistic momentum and maintained a high level of 109 points. The survey shows that nationwide, income is the primary consideration for consumers in China, followed by health and rising food prices. Reducing non-essential expenses is a measure for consumers to cope with the current economic environment. More than 60% (62%) of consumers said they would give up taxis and private cars and choose public transportation. At the same time, more than 50% (55%) said that the frequency of eating at home would increase. Less than forty percent (36%) of consumers surveyed said they would reduce or cancel their travel plans. According to the above analysis, the consumption level of Chinese consumers is generally optimistic, which also depends on the sustained good and strong growth of China's economy. However, it is also true that high inflation and high prices in China have brought heavy pressure on consumers, which can be verified by the downward trend of consumer confidence index in China. Therefore, the decision-making department must not take it lightly. Maintaining price stability and promoting sustained economic development remain the main theme of China's economic development in the second half of the year. In addition, AC Nielsen also provides a large number of advanced software, as well as modeling and analysis services. These products help customers synthesize and evaluate a wide range of information, judge development opportunities and plan future marketing activities. This enterprise brand ranks 275th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.