What is mass marketing?

Extensive marketing is the abbreviation of extensive marketing, also known as mass marketing, which means that marketers provide the same products and convey information to all consumers in the market in the same way, that is, mass production, mass distribution and mass promotion. Like Henry? Ford Henry? When Ford introduced the famous Model T to the market, it adopted a unified design and a unique black style. Similarly, Coca-Cola Coca-Cola used to supply only one kind of cola to the whole market in order to attract all consumers.

Mass marketing is a typical product-oriented way, that is, using the same marketing mix and vaguely targeting every customer. Mass marketing assumes that everyone is the same, thinks that everyone is a potential customer and tries to sell products to everyone.