Where is the way out for China's SMEs in the future

What is the way out for Chinese SMEs in the future? Mr. Wang Yuxiang, the mentor, will lead us to discuss the issue.

In the 21st century, technology has begun to reach homogenization, that is to say, today you have the technology, tomorrow I can get the same technology with you or even better than you. Therefore, enterprises, especially small and medium-sized enterprises, if they want to rely on technological advantages to obtain profits, have been far from enough for the smooth development of enterprises. In view of this, enterprise development than what, than who knows how to sell products who have the right to speak. So in countless successful and failed attempts, recognized marketing concept began to spread, and immediately gained wide recognition. Experts pointed out that the 21st century is more than who knows more about marketing who will be able to go smoothly to success. Thus, the system of marketing by branding was first used in large enterprises and yielded abundant benefits, such as Microsoft, which began to publicize the ordering of products before they were released, and then began to invest in the operation of new products when they received the money. This is marketing, which is to start operations without producing a product, rather than the traditional marketing - producing a product before marketing it. This is a new marketing model. However, even so, SMEs are not successful in gaining effective revenue. Many follow the brand marketing, but most of the failure, why? Why? Brand marketing is not good, many people say so. But the truth is not about right or wrong, but about fit. Most people or most companies fail to achieve success because of a misunderstanding of brand marketing. For such a problem, "the god of strategy" Mr. Wang Yuxiang put forward two concepts - product marketing and strategic marketing, the reason for this concept, we can analyze from the perspective of small and medium-sized enterprises! Success theory tells us: enterprises to make money, we must do brand. So brand marketing itself is not wrong, but not suitable for small and medium-sized enterprises. This is because the establishment of the brand requires capital investment, time to operate, to precipitation, and small and medium-sized enterprises do not have much money, but also does not allow a long time to suffer. Therefore, Mr. Wang Yuxiang put forward the product marketing is in fact bypassing the brand marketing and directly sell the product, is through product marketing to pull the establishment of the brand. No matter what marketing is to better sell the product, but stealing through many phenomena on the market, you can see many examples of brand marketing can not be as desired, the brand is playing a sound but the product can not be effective sales, capital investment, time is also invested, but still no effect, which is the limit of the brand and the lack of. --How to sell products, there is a brand is not necessarily able to sell products. Enterprises have money to survive, have to survive to have development, and product marketing is a direct product sales out, so that enterprises directly have money to earn without investing too much money and time, you can easily make money. There is money to make is the hard way. So product marketing completely subverted the traditional marketing model, many companies are through the media to smash the ads to hit the market, but the media only earn brand money and do not consider whether you really make money. So no matter how good the brand, the product does not sell the same can not make money. Pivot point marketing (also known as strategic marketing) is the second marketing concept put forward by Wang Yuxiang mentor - to pivot point marketing to pry the wealth of enterprises. Wang Yuxiang always believed that there must be a pivot point in the enterprise that can pry up the enterprise to multiply its wealth easily. Through years of research and practice, Wang Yuxiang mentor finally found, this is the strategy, with the right strategy to earn big money! Perhaps many people do not understand the strategy at all, because this is a new marketing concept to overturn the old model, but we can experience through such a story: this is the simplest water store, but through the two strategies of Mr. Wang Yuxiang, immediately doubled the turnover of 200% in two months. The first is to strengthen the health of drinking water to the body in a consultative manner; the second is to cooperate with the direct water dispenser to obtain higher profits. How does it work? Can make a small water delivery store how in the case of no advertising, only two months to multiply the turnover of 200%?