What severe challenges will enterprises face in the new century?

? Challenges from the market and consumers: The psychology and behavior of consumers have undergone revolutionary changes in the mobile Internet environment, which has brought great impact to traditional enterprises. The widespread use of mobile phones and mobile Internet is subverting the brand positioning, operation mode and marketing means of traditional enterprises including media, publishing, education, finance, movies, hotels and tourism. At the end of 20 13, the author only received * * * eight messages congratulating the Spring Festival on his mobile phone, which was in sharp contrast with hundreds of messages in previous years. The popularity of WeChat group chat is making SMS, originally a way of life, obsolete.

The challenge of strategic positioning: How to reposition in the changing environment is a huge challenge that traditional enterprises in China will face in 20 14. What is the core competitiveness of an enterprise? What is the ultimate goal of the enterprise? How do enterprises balance short-term profit and long-term development? In the Internet age, the judgment, sense of direction and overall situation of business leaders have become particularly important. In 20 13, Microsoft acquired Nokia's mobile phone division, and the fate of Nokia, the former mobile communication overlord, taught us a profound lesson. In an uncertain environment, doing the right thing, not just doing it right, is the only way for an enterprise to succeed.

The Challenge of Values: What kind of character and values should China entrepreneurs have in the era of internationalization and Internet? What is the essence of entrepreneurship? In Russia, a large number of fake and shoddy products from China were detained by the customs; On NASDAQ in the United States, dozens of China enterprises were delisted because of integrity problems; In Poland and France, due to lack of professionalism and international professional standards, large state-owned enterprises broke their contracts on signed projects, which had a bad influence and was condemned by local consumers. It is extremely urgent for China enterprises to construct the value system of China entrepreneurs and shape China commercial civilization matching their economic strength.

Leadership challenge: leadership is not equal to power, but leadership is influence. In China enterprises, the lack of leadership is manifested as self-righteous and arbitrary; Those who follow me prosper, those who oppose me perish; Closed-minded and narrow-minded; Flattery, cronyism; I am the only one, and I will do everything by myself. Therefore, improving self-awareness ability, changing values, thinking mode and leadership behavior, and ultimately enhancing influence are the most difficult challenges faced by entrepreneurs in China.