Characteristics of Weibo Marketing of Enterprises

(1) Three-dimensional: Weibo marketing can use advanced multimedia technology to describe products in an all-round and three-dimensional way in the form of words, pictures, videos and audio, so that potential consumers can receive information more vividly and directly.

(2) Speed: Weibo spreads faster, attracts more people and is more timely. Weibo's real-time search results are integrated into the search engine, thus increasing the real-time experience of users. After the Internet and its related mobile phone WAP platform are issued, a Weibo that has attracted much attention can reach every corner of the Weibo world in a short time through the interactive forwarding of many users, so that as many users as possible can pay attention to this Weibo in the shortest time.

(3) Convenience: simple operation and convenient information release. A Weibo, at most 140 words, a simple idea can complete the release of a message. This is much more convenient than blogging. After all, it takes a lot of time and energy to conceive a good blog post. In addition, Weibo is superior to the traditional advertising industry, and the subjects who send interest do not need complicated administrative examination and approval, thus saving a lot of time and cost. The cost of marketing in Weibo is much lower than that of blog marketing or forum marketing.

(d) Extensive: On the platform of Weibo, the content published by "personal media" can be seen and forwarded by fans in time, and fans of each forwarder can forward the information twice. Viral spread through the form of fans' attention has a wide influence, and celebrity effect can amplify the spread of events geometrically.

(e) Wide terminals: The spread in Weibo is not limited to personal computer terminals. Users can also post Weibo, receive Weibo, comment on Weibo and forward Weibo at any time and place through mobile phones, which greatly promotes the application of Weibo and improves the marketing value of Weibo.