Briefly describe the purpose and characteristics of public relations.

A: Purpose: To create a good image for yourself in the public mind, gain public understanding, trust, support and cooperation, and thus create an internal atmosphere and an external environment conducive to the survival and development of the organization.

Features: First, the basic principles of public relations are mutual benefit and sincere cooperation; Second, the basic way of public relations is information dissemination; The basic principle of public relations is continuous efforts; The purpose of public relations is to create a good image of social organizations among the public.