Understanding the concept and importance of consumerism

Understanding the concept and importance of the concept of consumerism is as follows:

Consumerism is the guiding ideology and attitude of people towards their disposable income as well as their orientation towards the pursuit of commodity value, and is the overall cognitive appraisal of the subject of the consumer on the object of consumption, the mode of consumption behavior, the process of consumption, and the trend of consumption when the subject of the consumer is engaged in or ready to engage in consumption activities. And value judgment.

The formation and change of consumption concepts are compatible with the development level of certain social productive forces and the development level of society and culture. Economic development and social progress have led to the gradual abandonment of traditional consumption concepts such as self-sufficiency and not asking for everything, and their replacement with new consumption concepts such as keeping expenditure within the limits of revenues, saving time, focusing on the benefits of consumption, and focusing on obtaining more spiritual fulfillment from consumption.

Influence

Consumption concepts are influenced by other factors at the same time, but also profoundly affect people's consumption behavior. Of course, the stimulation of consumer behavior is the result of a combination of factors such as the factors of the commodity itself, the brand image, the consumer's main consumption motives and consumer attitudes, but among them, consumer attitudes play a dominant role. Specifically:

First, consumer attitudes affect consumers' brand preference. The survey found that the more avant-garde consumer attitudes, the more consumers tend to like and choose international brands, while conservative consumers are mostly based on price, quality than to choose domestic brands.

Secondly, consumer attitudes directly affect consumers' evaluation of their consumption environment. Through the correlation analysis of consumption concept index and consumption environment evaluation index, it shows that the more avant-garde the consumer's consumption concept is, the less attention it pays to the consumption environment to be consumption environment, and the less demand it has for the consumption environment. It can be seen that the promotion of consumption, enhance the concept of consumption will inevitably make the consumer environment to face a more serious challenge, but the improvement of the environment is through the efforts of the government, enterprises and organizations from all walks of life can only be completed.

Thirdly, the concept of consumption affects people's choice of places and methods of consumption. The main place of consumption for Chinese people is the supermarket, followed by large shopping malls. Supermarkets are chosen because people believe that the price of goods is appropriate, and the quality of goods is guaranteed, the goods are more abundant, and the service is more considerate, and at the same time, the logistics frequency is high, which also ensures the freshness of the goods and the continuous release of new products. Large shopping malls are chosen more often mainly because of its attractive service and quality.

Free market, wholesale market, although the price is low, but most of the mobility of individual households, price distortion is more serious and the quality of goods can not be guaranteed. The survey showed that 63.2% of the residents choose the price, 25.1% of the residents choose the quality, 25.2% of the residents choose the shopping environment.

Education in college or above, the proportion of those who chose the first factor for the quality of service is significantly higher than the average, the consideration of price is lower than the average; in the age group, the first factor is still the price, chose the quality assurance as the second factor, the shopping environment and the degree of convenience are concentrated in the elderly and young people in the group.