What are the reputational risks of banks?

The first is the service attitude. In recent years, due to the fierce competition in the financial market, the service attitude of banks has been greatly improved, and the reputation risk caused by service attitude has gradually decreased. The second is service efficiency. In order to improve service efficiency and meet customers' business needs quickly, banks have done a lot of work in improving processes and broadening channels, but there is still a long way to go, especially in counter service efficiency. The third is improper marketing. Mainly refers to misleading customers to consume, rigidly matching products, recommending products to inappropriate people, etc. With the inspection of compliance department, audit department and supervision department, this situation is gradually decreasing. However, the nonstandard and imprecise expression and behavior of bank staff in the process of handling business and marketing are easy to cause misunderstanding by customers or misreading by the media, which needs attention. The fourth is the doubts of financial consumers.