What is the essence of China's copywriting?

China's Wisdom and China's Reproduction Reflect China's Excellent Traditional Culture;

First, a large number of historical stories in China have been handed down for a long time, such as Sima Guang smashing jars and Kong Rong letting pears.

Second, the origin, allusions and legends of traditional festivals in China. For example, Spring Festival, Dragon Boat Festival and Mid-Autumn Festival.

Third, in addition to the core content of Confucian culture, there are Taoist culture and Buddhist culture.

Transformation of China's Excellent Traditional Culture

To promote the creative transformation and innovative development of Chinese excellent traditional culture, make it integrate with modern society and meet people's spiritual and cultural needs, we need to work hard on innovative forms of expression, and carry forward and inherit Chinese excellent traditional culture in a form that people like.

On the one hand, let the forms of expression and communication channels keep up with the development of the times. Adapt to the cultural needs, aesthetic tastes and living habits of the masses, vigorously promote the excellent Chinese traditional culture through literature, art, music, movies and other forms, effectively attract and infect the masses, and let the masses be influenced by the excellent Chinese traditional culture in a subtle way.

On the other hand, enhance people's sense of participation, identity and acquisition, and create a good social atmosphere conducive to inheriting and carrying forward Chinese excellent traditional culture.