Traditional Culture Encyclopedia - Traditional virtues - What are the characteristics of conference marketing?

What are the characteristics of conference marketing?

Compared with traditional marketing, conference marketing has the following characteristics:

First, it is more targeted

And conference marketing is very targeted to promote and promote the target consumers, which not only controls the expenses well, but also solves the problem of after-sales service well.

second: more effective

conference marketing is to use the collected information of target consumers to carry out targeted product marketing and promotion, thus avoiding the defects of universality and uncertainty existing in traditional advertising. Compared with traditional marketing methods, conference marketing can save marketing costs and make product promotion more efficient.