Traditional Culture Encyclopedia - Traditional virtues - Under what circumstances will the media not regard the audience as their own market?
Under what circumstances will the media not regard the audience as their own market?
At present, some film and television productions have fallen into a kind of moral and aesthetic nihilism in culture. This not only goes against the aesthetics, ethics and values of the film, but also lacks the necessary cultural bottom line and responsibility.
The media should objectively reflect social facts, not be kitsch, not aim at profit, correctly guide the people, and then form a value orientation, and assume the social responsibility of cultural inheritance and humanistic care.
What is the power of culture? How to prevent "pan-entertainment" from dissolving the cultural consciousness and responsibility of the media?
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