Ding Zhen is the ambassador of Chengdu's non-legacy brand promotion, injecting youthful strength into the inheritance.

Signing ceremony of Chengdu non-legacy brand promotion ambassador. (Photo courtesy of Chengdu Intangible Cultural Heritage Brand Promotion Association) Zhongxin. Com Chengdu165438+1October 2nd (Tang Qian) On the 2nd, "Tianfu Intangible Cultural Heritage Brand Growth Plan and Chengdu Intangible Cultural Heritage Brand Promotion Ambassador Signing Ceremony" was held in Chengdu. Tianfu intangible cultural heritage brand growth plan was released on the spot, and Ding Zhenzhu was awarded the title of "Chengdu intangible cultural heritage brand promotion ambassador" to help Chengdu intangible cultural heritage brand development. This activity is guided by Chengdu Culture, Radio, Film and Television Tourism Bureau and undertaken by Chengdu Intangible Cultural Heritage Brand Promotion Association. At the launching ceremony of Tianfu Intangible Cultural Heritage Brand Growth Plan, Liao Bo, Secretary General of Chengdu Intangible Cultural Heritage Brand Promotion Association, said that the main goal of the growth plan is to build ten intangible project brands, ten intangible heritage brands, ten intangible enterprise brands and ten "intangible community" models. In view of the difficulties and bottlenecks in the integration of intangible cultural heritage into the market, we should establish intangible brand positions, increase the sales of intangible products and enhance the intangible industry market. Among them, "Tianfu Intangible Cultural Heritage Brand Wisdom System" will promote the dissemination, display and exchange of intangible cultural heritage, and enable more outstanding traditional cultures to achieve creative transformation and innovative development. Tianfu non-legacy brand growth plan. (Photo courtesy of Chengdu Intangible Cultural Heritage Brand Promotion Association) Ding, the new ambassador of Chengdu intangible cultural heritage brand promotion, Tan, the inheritor of the national intangible cultural heritage project "Porcelain Fetal Bamboo Weaving", Ni Chengyu, the inheritor of the national intangible cultural heritage project "Chengdu Silver Flower Silk Making Skills", and Zeng Xiaolong, the inheritor of the municipal intangible cultural heritage project "Chengdu Copper Pot Tea Art" attended the ceremony. Ding said that in the future, we should seriously study the non-legacy skills with the non-legacy masters, and inherit and carry forward the persistent, persistent and firm craftsman spirit. The event also held a special salon for brand empowerment, which was attended by Sichuan University, Chengdu University of Technology, xihua university, Chengdu University and other 10 universities, representatives of district (city) and county cultural tourism systems, inheritors and representatives of Chengdu Intangible Cultural Heritage Protection Center. Participants had a heated sharing and discussion on promoting the development of intangible cultural heritage brands in Chengdu. (End)