Seek hotel opening planning program (celebration of this planning program, including the process)

Dream Garden Hotel opening ceremony public relations planning program (draft)

Table of Contents

Background of the event ............... .............................. ...

Activity theme ........................ ........................

Activity Objective... .............................. ...............

Event Program ............ .............................. ......

Event Program ..................... ...........................

Funding Budget .............................. ..................

Effectiveness forecast ......... .............................. .........

Public relations plan --

Mengyuan Hotel opening ceremony public relations planning program

Background of the activity Mengyuan Hotel is a four-star hotel opened by Mengyuan Group in Siping. Dream Garden Group is a four-star hotel in Siping, Dream Garden Group for catering service enterprises, the main scope of economic activities: North China, East China, Central China, South China, Southeast of the larger cities, in the Northeast of Shen Chang Ha large four cities also have a few hotels. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping, which is also the first four-star hotel in Siping. For a medium-sized city like Siping, Dreamland Group is interested in the importance of Siping's transportation hub; furthermore, the policy of revitalizing the old industrial base in Northeast China heralds the rejuvenation of Northeast China, so Dreamland Group would like to seize the market in Northeast China based on a few large and medium-sized cities. As a new enterprise in Siping, the popularity is not very high, and there are some competitors in Siping, such as Siping Hotel, Jiping Hotel, Lihao Hotel, etc., which have a certain reputation, so in order to get a firm foothold in Siping, the opening ceremony is the first shot of public relations, so this opportunity must be seized. The general theme of the activity 1, dream garden - your dream home! 2, to give you the feeling of home - Dream Garden Hotel 3, you and I **** build a better home 4, your home by us to build Activity Objective Through this activity, let the people of Siping to understand the dream garden, recognize the dream garden, the dream garden has a perceptual understanding. Activity program Activity program 5, the front refers to 6, signboard publicity (set up refers to 7, signboard): (1) set up the location: to the Dream Garden Hotel as the center, 2KM within the scope of the main road (2) set up the form: re-reporting, such as not permitted, then rent the existing suitable outdoor media located on both sides of the road (such as the public **** car marquee advertising space) (3) the number of: each of the different text at least requires the set up of 5 (4) size, height: depending on the actual situation, the text can be as large as large, and strive to be eye-catching (5) design requirements: require the use of the Dreamland Hotel standard logo and standard font (6) time requirements: set up 10 days before the opening (7) purpose: to enhance the visibility, arouse curiosity, and establish a certain degree of reputation; 2, the opening of the public relations activities planning program (1) theme: the Dreamland Hotel for the Your birthday! (2) Activity time: opening day. (3) Activity location: Dream Garden Hotel. (4) Activity overview: to the dream garden hotel opening day of the birthday of 30 citizens each give a room, he can invite friends and relatives to come to the room to get together to consume, all the costs finally by the dream garden hotel on behalf of the payment. (5) Activity details, notes: 1) Publish activity advertisement: A. Time: 10 days before opening B. Media: Siping Daily, New Culture Newspaper C. Page: 1/4 page D. Text content: Title: Dream Garden Hotel for your birthday! The first paragraph of the main text: the introduction of the Dream Garden Hotel The second paragraph of the text: the introduction of the activities for your birthday - Dream Garden Hotel will be XXXX XX XX XX XX XX XX XX XX formally opened for business, in order to celebrate the opening of the Dream Garden Hotel, specially held the Dream Garden Hotel for your birthday activities, a free gift of 30 private rooms to spend. Name conditions: Where the day of the birthday, and in Siping has a fixed residence of the public, can register to participate in the name of the registration date: from now on to XX month XX, 8:00 a.m. - 6:00 p.m. every day Amount of limitation: limited to 30, first-come, first-served, while stocks last; Name place: Dream Garden Hotel lobby office on the first floor Name Note: with my ID card, the original household registration; underage people must be accompanied by a guardian; The old and infirm must be accompanied. The rest of the instructions: to enter, must be fully clothed, otherwise the organizers have the right to refuse to enter; the activities of the home all the explanatory rights to the Dream Garden Hotel. (2) first enrollment to reserve a room Enrollment time: the day after the advertisement was published began, to the day before the opening deadline. Enrollment instructions: with the day of the newspaper ads, with my ID card (or household registration, in case the ID card is false), in person at the Dreamland Hotel pre-booked room registration. Other conditions for registration: All minors should be accompanied by their guardians; the elderly and infirm should be accompanied by their relatives; when eating, you need to be neatly dressed, otherwise you have the right to refuse to be seated. Restrictions on the menu: choose the menu of the day from a limited category or categories of menus. Number of dishes: Limit the number of dishes to a total maximum, e.g. 2 dishes per person, in order to avoid wastage. Drinks limit: choose from a limited category or categories of drinks list. Disposal of unfinished food: Inform the guests that if they do not finish the food they ordered, they need to be penalized a little bit, like eating a buffet, otherwise they will mess up their order. If the number of guests exceeds 30, the first-come, first-served basis will be used until the number of guests is full. In order to prevent order chaos, should be prepared to queue up the number of chips, come one by one to send a chip, with the number of chips to handle, so that there will be no chaos. Note in the advertisement: the right to interpret the activity belongs to the Dream Garden Hotel; birthday cake will be sent to the activity, and *** cutting birthday cake ceremony will be held. (3) the day of opening: A) take pictures to commemorate: all the same birthday guests and dream garden hotel management representatives to take a group photo (such as the photo needs to be in a certain range, such as the dream garden hotel to use, it should be signed with its portrait right to use the agreement) B) held the dream garden hotel please set the price of the food pricing pricing staff extraction and employment of the receipt of the awarding ceremony. From the day to participate in the adult guests, through the drawing of lots (that is, draw that is known), extract 30 pricing officer, issued a letter of appointment, invited to XX month XX (should choose Sunday) to participate in the activities of the Dream Garden Hotel to assess the price of food. (4) soft article: in order to cooperate with this activity, try to "Siping Daily" and other food version, published soft article, with a different opening ceremony as the title, by reflecting the spirit of the catering industry in Siping civilization of the new style, to achieve the purpose of publicity dream garden hotel. 3、After opening series of public relations activities (a) - Theme: Dream Garden Hotel please set the price of food! (1) Activity date: about 10 days after the opening of a Sunday (2) Activity time: 8:00 a.m. - 10:00 a.m. (3) Activity location: Dream Garden Hotel (4) Activity overview: hire 30 pricing staff, a number of categories of a number of dish names, the collective assessment of its food prices (5) Activity notarization: 10 days prior to opening, should be with a notary public to determine the price of food. (5) Activity notarization: 10 days before the opening, should get in touch with the notary public, agreed to notarize the activity, notarization results, published in the lobby in a conspicuous position. (6) pricing staff selection: choice of mode 1: opening day, by lottery, draw out 30 guests willing to participate in the activities; choice of mode 2: after the opening of the daily randomly selected 3 to consume the guests (in the guests are willing to, under the premise of free time), to serve as pricing staff. (7) Activity preview: the 3rd day after the opening, issued by the Dream Garden Hotel please set the price of food activity advertisement (8) Participate in the price fixing personnel compensation: X yuan per person, at the end of the activity, paid in the form of red envelopes, and please ask them to sign to show that they receive the wages paid by the Dream Garden Hotel (9) need to determine the price of food dish name: by the Dream Garden Hotel to choose. (10) Determine the method and process: remove the highest and lowest scores, and take the average score; to prepare the relevant forms, stationery, and determine the specific process (11) Notarization: in advance, the activity will be contacted with the notary public to obtain their support. Notary public to carry out on-site notarization, notarization, hanging the notarized seal of the price board (12) after the publicity: the second or third day of the event, published in the newspaper to announce the results of the determination of the price of food, thank the notary public and pricing officer, and invite the public to monitor, check the contents of the advertisement, and at the same time, the publication of the Dream Garden Hotel, please assess the activities of the chef's preview. 4, after the opening of a series of public relations activities (II) - theme: dream garden hotel please assess the chef! (1) Activity start date: assessment of the price of food activities after the start of the next day (2) selection method: fixed price activities after the start of the next day, every day for each chef, randomly selected its cooking 5 dishes, please enjoy the dish customers, the quality of the dish attributes such as taste, color, aroma, shape, etc. for scoring (first scoring registration form, to facilitate the guests to operate, preferably as long as the check mark on the line), and ask the customer to sign! For customers to participate in the scoring, each person to give a beautiful souvenir. Collection of daily scores, to add up, you can derive the total score of each chef, so that the ranking can be discharged. (3) Activity publicity: lobby and periphery, to play the relevant publicity slogans banner (4) selection results and the process of photographs, can be selected after the end of the next day or the third day, published in the newspaper; newspaper at the same time published the Dreamland Hotel, please comment on the service activities preview, at the same time will be the dream of the hotel waiter work standards are listed. 5、After opening series of public relations activities (three)--Theme: dream garden hotel please evaluate service! (1) Activity start date: evaluation of the chef after the end of the next day or the third day, the first day after the activity preview publication. (2) Selection method: 1) Every day, 5 customers are invited to fill in the "Service Staff Score Sheet" when they buy the bill, and the waiters who provide services for them are scored according to the work standard of the waiters of the Dream Garden Hotel, and the score sheets of every day are added together to form the total score of each waiter, so as to rank the ranking. (2) pay attention to equalize the number of times each waiter is rated, keep the general consistency (3) give the rating customer an exquisite gift (4) activity publicity: lobby and periphery, to play the relevant publicity slogans banners (5) the selection of the results and the process of photographs, can be selected after the end of the next day or the third day, published in the newspaper; newspaper at the same time published in the Dreamland Hotel please comment on the preview of the service activities. 6, after the opening of a series of public relations activities (4) - Theme: designated green vegetable field activities (1) Activity: 10 days after the opening, start looking for nearby farmers, find some more ideal, and its signing of the green vegetable supply contract and take some photos, and then, in the Dream Garden Hotel lobby suitable place to show these photos, especially to show some of the insect-eye, and then, in the Dream Garden Hotel halls. Then, display these photos in a suitable place in the lobby of Dreamland Hotel, especially the photos with bug eyes. (2) After the contract is signed, publish the signing situation with green vegetables and the meaning of green vegetables in the newspaper; pass the information that Dream Garden Hotel has used green vegetables to the public. 2, through the opening of public relations, to give the public a refreshing feeling, leaving a deep impression on the public. 3、Through the activity of "fixing the price of food", the public will be left with a deep impression that the price of food is reasonable. 4, through the "evaluation of the chef" activities, so that the public understands that the Dream Garden Hotel has excellent chef. 5、Through the activity of "evaluating service", let the customers know the high quality service of Dreamland Hotel. 6, through the "green vegetable field" activity, make the green diet concept y rooted in people's mind, and in the public mind form dream garden hotel for green hotel good impression.