What is the future of the education industry?

"What are the prospects for the future of the education industry"? I think, as an ordinary person, for the future prospects of education can only use the word "good" generalized estimate. Because the "education industry" includes a wide range of content and unpredictable. Especially our Chinese education, more with Chinese characteristics of the history of the pursuit of excellence, leading the world's model facts. However, there are also the problems of blindly following the trend, the disparity between urban and rural areas and the difficulty of balanced development. Anyone can only be based on their own identity role and the viewer's opinion, speculation and evaluation, "self-identification" only. I personally feel that the future of the education industry must have never seen a better future.

Depending on the specifics of the question being offered, what is your main concern about the future of your child's dance major? This is related to our country's orientation, but also the Ministry of Education to quality education as a criterion to comprehensively improve the quality of teaching "five-word policy" one of the contents. Dance is a special education program for students with special abilities, i.e., the interrelated curriculum of music, body, and beauty. The educational environments in which children are enrolled vary. School conditions and teacher preparation vary, as well as the differences between urban and rural areas and the children's basic skills training. For the solid foundation of the dance movement and professional knowledge whether to have confidence and so on. Only the child for the dance is recognized by the teacher, the child is more confident and happy to enjoy the future life plan hope. Especially the dance profession can be said to eat the youth meal, fine to fine future prospects. Therefore, do yourself a good job, happy learning, serious preparation for the future is the prospect.

I used to be a public school student and have worked in both tutoring classes and private schools, so I hope my experience can help you.

The first answer is that the education industry is a long-lasting sunrise industry with a very good future. There will be a big transformation in the direction of education in the future, it depends on whether you can seize the opportunity.

Hello, we have summarized the following judgments through the study of the education industry, and hope to help you.

One, the education industry is in a period of rapid development, the market space is huge

China's education industry is a trillion-dollar market. From the macro industry environment, the private education industry is in the industry's upswing, especially the new version of the People's Advancement of Law for the securitization of private school assets provides a historical opportunity. The education industry is an industry less affected by economic cycles. Economically, it is characterized by good cash flow and regular consumption cycles; from the perspective of Chinese families, the education needs of their children, especially the demand for high-quality education services, is a rigid demand in the long run. Against the backdrop of consumption upgrading, the demand for quality education has shown a year-on-year growth trend, and the demand and purchasing power of education at different levels are increasing. In recent years, the total expenditure of China's education industry has increased year by year, and private capital investment has risen year by year, so there is huge market space for the private education industry.

Second, the release of high-end education demand, international education promising

With the continuous release of domestic demand for high-quality high-end education, the development of international education in the future space will be further expanded, especially for the private education industry, international education has a first-mover advantage, and the future of the private international school is still occupying a dominant position in international education. With the entry of capital, the chain operation and expansion of international education leading brands will be more aggressive. Maple Leaf Education, which is characterized by international education, is the first private education group in China to land on the Hong Kong stock market, and not only has it gained eye-catching results in the capital market, the scale of which has doubled in more than three years since it was listed, but also is the company with the widest national layout in the academic-type private education group. BOSL is one of the listed companies with the most in-depth layout in international education, with a number of international schools and bilingual schools under its belt, and has also achieved high recognition after listing in the US stock market. In addition, many listed companies, such as Chengshiwai Education, Hailiang Education and Yuhua Education, have laid out international education in advance, which is promising under the general trend of internationalization of education.

Three, colleges and universities have become a strategic high point, the whole industry chain to build industry barriers

In the private education system, higher education is the stage with the highest profit margin, but not the stage with the highest market penetration. Private higher education has high industry barriers and is difficult to enter. The market penetration rate of private colleges and universities is 24.3%, much lower than the 50.2% of private kindergartens, but the net interest rate of private colleges and universities can be as high as 50%, and the market can break through the geographical limitations, facing the national market. New private promotion regulations private colleges and universities can choose to become for-profit private schools, which clears the way for private colleges and universities to land in the capital market. Currently, there are seven private education groups listed on the Hong Kong stock market, five of which each own at least one college.Of the five education groups listed in Hong Kong in 2017, three are engaged in higher education, and all of them have college assets.

From the perspective of the development mode of the major market players in the private education industry, the trend is for the whole industry chain of education, which is the key element for private education groups to establish core competitiveness and industry barriers, and the difficulty of breaking through the whole industry chain is in higher education. From the feedback of the capital market, there are currently 10 academic private education groups listed in China***, of which only two groups, Chengshiwai Education and Yuhua Education, have realized the whole education industry chain, and the market value of these two groups exceeds HK$13 billion, which is second only to China Education Holdings, which is the latest to be listed among the 10 private education groups, and which has only laid out its higher education. The net interest rate of higher education is much higher than that of basic education. 3 of the 10 listed groups have higher education as their main business, and the average net interest rate of these 3 groups is as high as 54 percent, while the net interest rate of the other 7 groups are all lower than 40 percent, with Ruixi Education, which is engaged in basic education, having a net interest rate of 20 percent, and Hailiang Education having a net interest rate of 19.7 percent.

Education is a centuries-old endeavor, and no matter what the pros and cons of education at any given time, the pros still outweigh the cons. Looking backward at education, inheriting and carrying forward the essence of education, looking forward to education, learning and innovating education, the so-called learning is to refer to the highlights of education at home and abroad, and carry forward reforms and innovations suitable for the country's education.

So, the future of education is a continuous reform and innovation of the educational enterprise, whether it is family education or school education, to guide and tap the child's potential and innovation-oriented, conducive to the child's potential to play and innovation of education, is the real meaning of education reform, the future of education can only be better and better, stronger and stronger.

More and more people are slowly realizing that an investment in their education is an investment that pays the highest return, and therefore education is an ever-expanding market.

At the same time, education is a noble profession, and teachers are known as the engineers of the human soul, so it is easier to enter the education industry, put in the effort, and get a sense of fulfillment.

With good material rewards and good spiritual gains, entering the education industry is indeed a good choice.

There is no doubt that the education industry has a good future. It depends on the huge population base of our country. Whether it is preschool or k12 education or adult education, the opportunities are there as long as you put your mind to it.

As an education practitioner for many years, for the future prospects of the education industry, I did some analysis and we *** with the discussion:

First, by the policy influence, the education industry will become more and more standardized; this is reflected in:

The Ministry of Education and other four departments to jointly rectify the test-oriented out-of-school training institutions;

One is the Ministry of Education to specialize in the rectification of

One is the State Council General Office of the following ban on private kindergartens listed on the market value of the red and yellow kindergarten has been cut;

Into this year, the relevant government departments have launched a succession of initiatives to regulate the education market, indicating that the country has recognized the drawbacks of exam-oriented education, and is trying to make some adjustments and changes. At the same time stifle capital overheating speculation in the education market. In this way, we can say that the future of the education market opportunities and crises coexist.

Take kindergarten, for example, to elementary school almost every year to mention, every year no movement. But this year, it seems to be a real move, why? Because the special rectification of the time nodes are clear in the document. This means that the entire pre-school education is facing a reshuffle or upgrade, bilingual kindergartens, children's bridging is also a pre-school later can not do it is a problem.

After the correction, after the de-primarization, what should the kindergarten teach? This year, the Minister of Education emphasized in the two sessions that the kindergarten should take the game as the basic activity. This is an opportunity, the future of the preschool education market will give rise to a lot of game as the carrier of the teaching aids or research products.

Two, Internet + education, the impact of traditional training will be more obvious.

Internet online education, breaking through the limitations of time and space, can integrate more internationalized teacher resources, flexible teaching methods, more convenient, more economical. From the development of the audience, as the post-80s and post-90s parents become the force of education consumption, the methods and approaches of Internet online education are more easily accepted by them, thus Internet + education is constantly encroaching on the traditional teaching and training market and becoming the favorite of the capital market. This can be seen from the fact that VIPKID completed a $500 million D+ round of financing in June this year, with the company valued at more than 20 billion yuan. It is important to realize that this company has only just been born five years by now.

Three, the concept of education will drive innovation and new business models.

Today, VR, artificial intelligence, drones and other high technology are rapidly changing the world. But looking back at the education itself, whether it is the teaching concept or teaching methods compared to the past, almost do not see much change, which in fact provides a rich soil for innovation. And innovation factory Lee Kaifu said, innovation workshop's investment field is mainly concentrated in artificial intelligence, education, consumer upgrading and other five directions in the field of A, B round of companies.

I believe that in the next five years, the field of education will certainly appear a brand new model, whether it is the concept or means, will be relatively lagging education industry to bring subversive changes, the future prospects of the education industry, it is worth looking forward to!

Friends are also welcome to leave a message, *** with the discussion.

I. Online education development situation

Education, not only in people's basic education stage has an irreplaceable role. In the rapid development of today's adults in order to adapt to the new situation, there is still a strong demand for education.

In the fast-paced modern life, efficiency and convenience have been the trend of development all over the world. Advances in technology have made it possible for education to be made more accessible, and educational resources have been made available through the Internet across spatial distances. In the past few years, online learning has gradually permeated people's daily lives.

A March 6 article in the Japanese newspaper Oriental News pointed out that China's education continues to modernize, and the scale of online education is expanding. China's online education users exceeded 200 million people. The number of users receiving online education services through smartphones increased by 63.3% from last year, accounting for about 96.5% of the total number of users.

The huge market has brought about an influx of capital, with online education companies springing up, financing and going public.

Therefore, how to "kill a bloody road" in the many online education enterprises, and realize sustainable growth, is a problem worth thinking about.

II. The importance of creating IP in the online education industry

There are many factors that contribute to the sustainable growth of an education company, and creating IP is one of the most important.

As we all know, brand influence is one of the necessary core competitiveness of enterprises, and it is an important factor related to the rapid development of enterprises, sustainable development, and enhance profitability.

In addition, the social attributes of education are strong, and we are prone to listen to some friends or teachers' recommendations on the choice of educational products, which is also a matter of trust.

Education is an extremely branded market, and for consumers, brand is an important part of their consumer decision. And IP is an important part of branding, enhancing the public's perception of the brand.

In this best of marketing times, everyone has a chance to be famous, so now more and more brands are IP-enabled, and IP is inextricably linked to brands.

III. How to create IP in the online education industry

There are various ways of education + IP, there are early education education tied to the animation IP, such as eone and Piggy Peach; there is a combination of high-quality content dissemination and real-life image, such as Uncle Kai storytelling.

In this era of information overload and fragmentation, adults pay for the knowledge they need, they need to filter and match the knowledge.

When it comes to paying for knowledge, the first thing that comes to mind is Luo Zhenyu's Logical Thinking, and how many people have escaped Mr. Luo's "knowledge anxiety"? In the Baidu index, Logical Thinking is also riding high in the same industry. In addition to attracting young people through the creation of popularity of the new world, the market can also be a duel with the logical thinking is not FanDeng read more.

FanDeng Reading Club has 2,000 branches around the world and opened more than 270 bookstores last year. At present, FanDeng has completed the online and offline layout, the development prospects are very good.

Here we mainly take FanDeng Reading as an example to talk about the views on how to create IP in the education industry.

1. Experience endorsement

Nowadays, there is a popular saying that the Internet makes it possible for everything to be interconnected, society is being decentralized, and the rise of opinion leaders and knowledge IPs is a necessity of the times.

Fandang's college background and work experience in CCTV not only brings social networking support. More because of these experiences endorsement, his words are more reliable, the brand is more convincing. As the founder needs to be clear about the original intention of his business, what kind of business he wants to build, what are the stories of his business, etc. constantly repeated, so that his brand is found and remembered.

The experience endorsement should be bullish enough, bullish enough that people have to be convinced, and at the same time, it should also fit with its own product positioning.

2. Unique product positioning

The difference between brands in the minds of consumers is the real difference. A brand to develop, generally go through three paths, find a new brand positioning, open a new category or open a new feature.

Educational brands for product positioning, the need to follow the trend, trends, and human nature, in addition to thinking about the necessity of their own existence, but also consider their own uniqueness.

Compared to the users of Logical Thinking, the correlation between the users of FanDeng Reader and Zhihu/Douban is not strong, but on the one hand, he made full use of the knowledge anxiety of modern people, accurately grasped the user's pain points, and according to the needs of the market refinement, targeting people who do not have the time to read, or who can not concentrate on reading to develop the product.

On top of that, FanDeng Book Club uses online communities and offline activities to link up, cultivate the market and build the brand.

On March 28, 2014, the FanDeng Book Club held its first offline reading and sharing event at the Greenland Conference Center in Shanghai, and then set up its first chapter in Xiamen. After the chapter model took shape, in October 2014, in Xi'an, held the first national investment to join the General Assembly, the next three months the chapter continued to expand and grow.

3. The quality of the program

The essence of online education is still education, and the technology of the Internet can not replace the core of traditional education.

Because the time and money cost of investing in education is not low, users will have a long time in the comparison and wait-and-see phase, and learning is always result-oriented.

Under this model, the learning effect of FanDeng Reader is considerable. In addition, the content of FanDeng's lectures always captures the key points, and the quality of the product itself is part of the branding.

Summary:

As an industry that relies on word-of-mouth communication, education companies need to constantly improve customer stickiness, which cannot be separated from branding, and it can be said that the education industry is the most important industry that needs to improve the value of corporate branding.

More importantly, "online education" is not just a traffic business, more often than not, the brand and product quality are mutually beneficial.

Education is a sunrise business with a bright future!

Education should be oriented towards modernization, the world, and the future.

First of all, the traditional methods and theories of education, should be integrated into the concept of modernization of education, with high-tech methods and models to train the modern needs of moral, intellectual, physical, aesthetic, and labor comprehensive and excellent science and technology talents, socialist modernization proposals urgently needed in all aspects of talent.

Secondly, education should face the world, let the excellent Chinese culture go to the world, absorb the world's excellent culture into it, and let education enhance the harmonious development of the world's civilization and promote world peace.

In other words, education should be oriented to the future, to the great rejuvenation of the Chinese nation and the prosperity and stability of the society, and to the high development of the material and spiritual civilization of the society, so that education can develop the country for the benefit of future generations.

In short, the future of education in China has a sacred mission, requires the participation of the state and the whole nation, and is a sunrise cause and industry with a bright future

It will be a glorious and desirable industry! The reason is to raise the threshold of access to the teaching profession, improve the political status of teachers, social status, improve wages and salaries while improving the requirements of professional norms, respect for teachers to be truly implemented, the social reputation will rise dramatically, the teacher will be one of the first choice of young people to find employment in one of the industries.

Now the prospects for the development of the education industry, I personally feel that we have to analyze from two points, demand and supply.

First of all, demand, demand is divided into parents' demand and children's demand.

The general direction of parents' demand is basically the same, hoping that their children can receive a more comprehensive training and become an excellent being. In the case of this demand, the examination education because of various reasons, can not meet, parents can only choose a variety of training outside the school, especially in the current social environment, the child's future is good or bad, not only rely on the examination education can be reflected. It also requires a combination of more comprehensive ability factors to ensure that the child will be able to excel in the future life path. Although the country is now carrying out the reform of test-based education, but the traditional test-based education has been carried out for more than a hundred years, want to reform to meet the needs of parents, to meet the needs of the development of society, not overnight can be achieved. From this point of view, the prospects for the development of the education industry will continue for a long time in the hot state.

Besides, the children's needs, now the children in the process of growing up, contact with people, things, things, and 5 years ago or 10 years ago is very different. Only to give children the traditional examination education, has been far from enough children's growth needs, the current children with the development of society, scientific and technological progress, they will exist in the future more intense competition, so under this premise, the child needs to be exposed to more and more comprehensive knowledge to fill, and need to be different, targeted to fill, personalized training. In this case, will inevitably drive the education industry to constantly update and improve, in order to give the child in the current environment needs!

Supply is divided into two categories, the supply of traditional education and the supply of comprehensive quality education outside the school. The supply of traditional education is now in a tangled and screwed state, on the one hand, want to do comprehensive quality education training, but also can not argue with the policy of high scores on the college. In such a twisted state, I believe that the traditional education will still focus on the examination education above, the comprehensive quality education will not vigorously implement, then the supply of education outside the school is bound to exist.

Out-of-school education supply has now developed a variety of various types of training, all kinds of large and small blossomed, into the education industry, the crowd is still growing rapidly. Knowledge of the industry, do not know the industry, all think the education industry is a profitable industry, thus creating a chaotic education market. After really entering the industry only to find that the education industry is not so profitable, the essence of education is education, do not do a good job of education, waiting to exit the industry. Therefore, to get good results and prospects in the development of the education industry, we must recognize the essence of education, do a good job of the essence of education, adhere to the essence of education!