The five types of e-commerce

E-commerce with the innovation of information service mode and the continuous expansion of the field of application, e-commerce mode is also endless, each e-commerce platform in the process of development may take into account a variety of modes, summarized in the main five types: B2C, B2B, C2C, C2M, O2O.

B2C (Business to Consumer): e-commerce between enterprises and consumers. B2C is the most common mode of e-commerce, which is usually referred to as commercial retailing, with the help of the Internet for online sales, direct sales of products and services to consumers, consumers pay online, online shopping.B2C mode of e-commerce is the most common mode in daily life, similar to Jingdong, Tmall and so on are typical of the B2C mall.

B2B (Business to Business): business-to-business e-commerce. The supply side (Business) and the purchasing side (Business) through the operator (Operator) to reach a product or service transactions between an e-commerce model. B2B to solve the supplier's upstream to the midstream of the problem, the advantage of the B2B model is that it can reduce the cost of procurement, saving turnaround time, but the enterprise purchasing is generally more demanding (qualification, process, inventory, Payment, etc.), need a lot of offline communication, most of the current B2B e-commerce is to facilitate the online transactions of small and medium-sized enterprises. Today's B2B platform is more to provide information matching between enterprises, to develop B2B e-commerce into a similar B2C like prosperity, the need to dig deeper into the demand in niche industries. Similar to Alibaba (1688) is a typical B2B mall.

C2C (Consumer to Consumer): consumer-to-consumer e-commerce. the C2C model is more flexible compared to B2C, for the massive amount of commodities and categories to supplement, you can do personalized customization for the user. The mainstream trend in the market is still B2C, which can better guarantee the quality of goods and services. The rise of mobile social to C2C e-commerce has brought certain opportunities, giving the C end to do distribution or personalized goods environment. Taobao, micro store, etc. are typical C2C mall.

C2M (Customer to Manufactory): customers and factories directly docking, that is, customized production and consumption. C2M cut off the shelf between the consumer and the manufacturer of the brand, retailers. For consumers, this will be heavy welfare, because this eliminates the cost of channels and inventory costs, consumers will be able to use a very low price to buy superior quality goods, but also customized; for manufacturers, due to the low price and good quality, to attract more customers, which can also bring them a huge income; this model also solves the inventory of stubborn this big problem, the traditional rigid production model into a flexible production line. This model also solves the major problem of inventory, turning the traditional rigid production model into a flexible production line. In the future, the profit margin of C2M will be more customized services and value-added services.

O2O (Online to Offline): generally refers to the online to offline, through the Internet to connect the local life services, to solve the daily life of food, clothing, housing and transportation needs. O2O platforms online to provide life service information, from the online access to information, purchase, to enjoy the service, and then to the evaluation of the completion of the consumption of the closed loop online.