Chinese pastry gift packaging trends and expressions.

"Gift" refers to the etiquette, courtesy, respect or show respect for words and deeds. "Gifts" is to show respect, congratulations and other feelings and give items, it is a person to person contact emotions,

important medium to convey respect, always with the good feelings of human beings together. Gifts between people, initially only stay in the simple gifts, with the development of society, the progress of civilization, the simple gift itself

itself can not fully encompass the content of the "gift", excellent packaging can increase the added value of the gift, this added value includes "spiritual added value" and "spiritual added value". This added value includes "spiritual added value" and "material added value".　　From the point of view of the spiritual added value, gift packaging is between the gift and the recipient of the only curtain, as if it can send out a visual sound, as if the recipient of the gift pouring out his heart. That is not only the gift of

The voice of the heart - the connotation of the gift, features, but also the voice of the heart of the gift giver - to express the meaning of the gift, friendship, and more stimulate the emotions of the recipient, the recipient of the gift packaging is the only curtain between the gift and the recipient, as if it can make a visual sound, as if in the recipient to pour out his heart. The recipient's emotions, causing him to respond psychologically. This is not

Packaging than a glance at the gift of many unexpected spiritual enjoyment.　　From the point of view of the actual added value, after the use of gifts, packaging can also be saved. The production of exquisite craft can be used as decoration, beautification of life; strong and durable can hold items or for other purposes

. The material properties of the packaging so that the gift of friendship can be continued, long-lasting role in our lives.　　Gift packaging from the material, structure, decoration and production process than other packaging is more elaborate, pay more attention to the aesthetic, interesting and cultural connotations of packaging. This may stem from the people of the "gift"

Sincerity and attention.　　The Chinese people since ancient times is known as the state of etiquette, thousands of years of ancient civilization brewed a long history of gift packaging culture. Spring and Autumn and Warring States period has been decorated with beautiful selling

packaging, to the Tang Dynasty, Ming and Qing Dynasties, gift packaging technology is more and more exquisite. In the packaging of objects, no country like China so widely used silk cloth as a material, which is determined by the specific history and culture of China

.　　The world is a huge family system, colorful countries, national cultures have different signs and connotations, in the long river of history, this unique with a strong national, national

color signs and connotations of the breeding of the distinctive rituals, rituals and customs, in a variety of different ways in dance, music, murals, clothing, gifts and other aspects. Gift packaging is also the cultural connotations of various countries and peoples

, folklore and folk sentiment of a form of artistic expression, it is in different countries, different regions in a variety of ways to express the meaning of the expression, a variety of forms.　　In the celebration, wedding, reunion and other traditional customs of gift packaging, we can strongly feel the different cultural connotations caused by the national gift packaging in the East and West in the color, picture

case, structure, decorative style and other aspects of the huge differences.　　Chinese people admire red, yellow, orange and other warm colors are also quite fond of. In the traditional concept of the Chinese people, red represents celebration, symbolizing warmth, vitality, joy and enthusiasm. Bright yellow was once the exclusive color of the Chinese emperor, and in the eyes of the Chinese, yellow has the meaning of authority, brilliance, wisdom, nobility and so on. Orange symbolizes yang energy, vitality, positive and joyful. So the Chinese people whenever the wedding and the Spring Festival, Chinese

Autumn and other traditional festivals, gift packaging more than red, yellow or orange tones and other saturated warm tones, in order to reflect the joy, warmth of the festive atmosphere. In some countries in southern Europe, yellow, light

Red means vulgar. In Pakistan, the yellow color is even more detested by nationalists, because the Brahmin monks wear yellow robes.　　The color blue is traditionally associated with trust, conservatism, and a sense of idealism among Americans, and Europeans hold the same view. In addition, white in their minds represents purity, brightness, joy, clean

white. Therefore, the Americans give the wedding gift wrapping more pure, elegant, noble blue-based or white-based, in order to express the blessing of the bride and groom's faithful love.　　In the arid Middle East, blue is considered to be the color from heaven. Therefore, blue and white Chinese porcelain is particularly popular in the Middle East. In Belgium, blue is a taboo color.

In Egypt, some people think of blue as the devil.　　It can be seen, due to the differences in traditional culture, folklore, folk sentiments of different countries and ethnic groups on the perception and understanding of color has a huge difference.　　Chinese people in the gift packaging is characterized by the use of auspicious patterns. In the Spring Festival, the Mid-Autumn Festival and other traditional festivals on the gift packaging, we can often see the "Chang'e Moon", "four happy

people" and other patterns; in the blessing, birthday gift packaging, can be common to "turtle, pine and crane" means "turtle", "four happy

people" and other patterns; in the blessing, birthday gift packaging, can be common to "turtle, pine and crane" means "four happy

people" and so on. "symbolizes" longevity ", to" heaven and earth "to symbolize" long ", to" have fish "symbolizing "long life", "heaven and earth" symbolizing "longevity", "fish" symbolizing "surplus", and "peony" symbolizing "wealth and prosperity

" and so on. Chinese traditional patterns are rich and colorful, usually based on natural objects or traditional stories as the theme, with allegory, symbolism, false borrowing, simulation and other subtle metaphorical artistic expression, to express people's pursuit of a better life

and prayers, which focuses on the connotation of good luck and is different from the general decorative patterns.　　Each national preference for decorative patterns due to regional culture and national temperament of different and has a unique style tendency. The cold climate of the Nordic countries people are more inclined to appreciate the blue,

cold gray tones, more plants as the subject matter, complexity and simplicity of the symmetry of the pattern; while the character of the strong, rigorous Germanic peoples prefer the color of the pattern of the steady, simple lines; noble temperament of the French

people of the complexity of the multi-curve, the Rococo style of the pattern of the attention to detail is fond of; in Zimbabwe, the belief in the importance of the Rococo style of decorative motifs. In Zimbabwe, people who believe in tribalism love the contrasting black, white, red and other colors composed of more straight lines, angular vision

strong sense of geometric patterns.

With the development of modernization, the world's countries and peoples are getting closer and closer ties, rich and colorful cultural interactions, mutual influence, mutual penetration, the global integration of development, to the gift packaging has brought a more

broad design space. In the packaging design style, emphasizing a natural, friendly, simple, healthy, environmentally friendly aesthetic awareness. Designers no longer pursue gorgeous, extravagant over-packaging, but show

a variety of styles, including urban commercialization, court etiquette, literati elegance, fashionable popularity, folk secularization and other types.　　In addition to the sales of goods in modern society to ensure quality as the basis, largely dependent on product packaging, gift packaging is more so. In the face of colorful world packaging culture, I

We can only establish their own unique packaging personality to be invincible. Chinese culture is profound, China's long history and culture written on the artistic soul of the Chinese nation, Chinese art has a complete system

and rich connotation, to find a truly acceptable to the world with the Chinese character of the unique design of the cultural language, the difficulty is quite large. This requires designers to read as much as possible in the Chinese culture can draw on the data, and

In the borrowing of foreign culture on the basis of innovation. This is not a problem that can be solved in a short period of time, and it requires us designers to keep innovating in practice.　　We need to find a unique design language with Chinese character, make excellent gift packaging with Chinese character, so that they run through the life of the Chinese people and into the world

Situation, for the people of the world to bring the traditional culture of the Chinese people, the Chinese people's warmth and friendliness, and the Chinese people's desire to love peace.