What are the characteristics of cultural and creative industries?

With the wide application of information technology and the continuous improvement of personal cultural quality, the production and dissemination of cultural products must be highly creative. The ultimate source of this creativity is often the extensive participation of individuals or ordinary people and the full play of their intelligence, which is the basic driving force for the development of cultural and creative industries. In developed countries, with the development of industrialization and the progress of post-industrial society, the proportion of creative talents in education, research and development, culture, finance and many other fields is getting higher and higher. (2) Creative industries are high value-added industries with strong permeability. It is emphasized that the core production factors of creative industries are intangible assets such as information, knowledge, especially culture and technology, and they are high value-added industries with independent intellectual property rights. The creativity here is the product of the integration of science and technology, economy and culture. Creative products are materialized forms of new ideas, new technologies and new contents, especially the blending and sublimation of digital technology, culture and art, and the interactive development of technology industrialization and cultural industrialization, which can penetrate into many industrial fields. The category of cultural and creative industries has broken through the traditional calendar years, endowing cultural industries with due productivity and wealth creation, making them have the actual content or industry to produce tangible products, and making intangible cultural awareness fully reflected through tangible cultural and creative products. (3) Creative products are the product of the integration and innovation of culture and technology, showing the characteristics of intelligence, characteristics, personalization and artistry. Creative products have the same characteristics, that is, taking culture and creativity as the core, using knowledge and technology to generate new value, which is the materialized expression of creative inspiration in a specific industry. Cultural products such as movies, TV broadcasts, audio tapes, music industry, publishing industry and visual arts industry are products that combine with new technologies and new media to realize large-scale production and set off global commodity flow and competition, while traditional craft or creative design products may be hand-made and produced in small batches, all of which show the characteristics of intelligence, characteristics, personalization and artistry. Their value is not limited to the value of the product itself, but also lies in the added value they derive. For example, the export of copyright products, including books, movies and music, can make more profits than the export of manufacturing products such as clothing and automobiles.